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Deep Linking Analytics

Twitter Deep Linking Step-by-Step: Understand Mobile Moments Across iOS and Android

September 7, 2016 | | 5 Comments

Social media managers are always striving to increase engagement with their social content. When determining where to focus social marketing efforts, it helps to understand what percentage of a target audience has a particular social app installed on their mobile … Read More

Facebook Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels and Mobile Moments

August 30, 2016 | | 9 Comments

Mobile devices have radically changed how consumers access all types of content including social. According to eMarketer, over 80% of the world’s social network users will use a mobile device to access social networking sites and mobile apps. In 2016, eMarketer … Read More

URLgenius: A Cloud-Based Enterprise Approach to Deep Linking Optimization

August 4, 2016 |

Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More

URLgenius Step-by-Step: Deep Linking to Popular Retail Apps

June 30, 2016 |

Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More

New URLgenius Deep Linking Feature: Creating Custom Paths

May 18, 2016 |

Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More

New URLgenius Report: “Activity” by Custom Date Range

May 16, 2016 |

Over the past few months we have been working with some premier global advertising agencies around the world who are scaling up their use of the URLgenius deep linking platform.. We have been listening to their feedback and adding new … Read More

Deep Linking to LinkedIn – Problem Solved!

May 16, 2014 |

Putting a LinkedIn profile URL in your email signature is becoming more common, but doesn’t work so smoothly on mobile devices. On iPhone or Android-enabled phones, LinkedIn URLs push users to the mobile site rather than the application, even if … Read More

Deep-Linking into Facebook “Pages” on Android… #ForTheLike

May 1, 2014 | | 4 Comments

Today we’re releasing improved URLgenius support for deep-linking Android users into Facebook “Pages” inside the Facebook app.

In our initial release, we enabled basic deep-linking into Pages within the Facebook app via a single URL scheme served to both … Read More