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Deeplinking

AMP vs. App Indexing: How Mobile is Forcing Google to Bait-and-Switch Developers

September 30, 2016 |

As the app and web economies compete for consumers, the technology that determines what consumers see on the first page of Google search results remains a key focus for app developers. Continuously improving a brand’s presence on the first page … Read More

Twitter Deep Linking Step-by-Step: Understand Mobile Moments Across iOS and Android

September 7, 2016 | | 5 Comments

Social media managers are always striving to increase engagement with their social content. When determining where to focus social marketing efforts, it helps to understand what percentage of a target audience has a particular social app installed on their mobile … Read More

Facebook Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels and Mobile Moments

August 30, 2016 | | 9 Comments

Mobile devices have radically changed how consumers access all types of content including social. According to eMarketer, over 80% of the world’s social network users will use a mobile device to access social networking sites and mobile apps. In 2016, eMarketer … Read More

URLgenius: A Cloud-Based Enterprise Approach to Deep Linking Optimization

August 4, 2016 |

Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More

New URLgenius Deep Linking Feature: Creating Custom Paths

May 18, 2016 |

Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More

New URLgenius Report: “Activity” by Custom Date Range

May 16, 2016 |

Over the past few months we have been working with some premier global advertising agencies around the world who are scaling up their use of the URLgenius deep linking platform.. We have been listening to their feedback and adding new … Read More

Product Spotlight: URLgenius Cross-Platform App Banners

February 22, 2016 |

The Smart App Banner Challenge

A popular retailer wanted to increase downloads of their apps for both iOS and Android in advance of the holiday season. A cross-platform solution was needed and one that would be easy to implement without significant … Read More