Image
Top
Navigation

Multichannel Merchant

Deep Linking Tip #2: Send users searching on branded terms directly into your app

August 31, 2015 |

Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.

Read More

Reboot Your Display Advertising: Deep Link to Your Mobile App

August 5, 2015 |

Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.

What’s even more striking, however, is the split between desktop and mobile … Read More

Responsive Design Overtakes Dynamic Serving as Migration from Dedicated mDot Sites Continues Among Internet Retailer Mobile 500

July 21, 2015 | | 6 Comments

As the holiday season approaches, online retailers have all things mobile on their minds as ecommerce headlines are dominated by a wide range of mobile related trends including consumer behavior, cross-device advertising, Mobilegeddon, app indexation, deep linking and Google buy … Read More

Retailers Face a Build or Buy Decision for Omnichannel Deep Linking

July 13, 2015 | | 1 Comment

For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More

5 SEO Tips to Increase Your App’s Popularity & Google Rankings

February 1, 2012 |

(Read in entirety at Multichannel Merchant. Published 2012)

You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and … Read More

The New Natural Search Spam

May 20, 2009 |

(Read in entirety at Multichannel Merchant. Published 2009)

Consumers may love faceted navigation, but Google hates it

I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and … Read More

Secrets of Natural Search

May 20, 2009 |

(Read in entirety at Multichannel Merchant. Published 2008)

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who … Read More

Beneath the Surface of Search

January 20, 2007 |

(Read in entirety at Multichannel Merchant. Published 2007)

If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects. You routinely spot-check your Google indexation and your rankings … Read More

The Ruby Slippers of Search

December 20, 2003 |

(Read in entirety at Multichannel Merchant. Published 2003)

If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest distance between points A and B; … Read More