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Omnichannel

Mobile Deep Linking Examples Among the Internet Retailer 500

February 2, 2016 | | 1 Comment

Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More

“Web-to-App” Marketing is Critical for Reaching Today’s App-Centric Consumer

November 23, 2015 | | 1 Comment

Go to any marketing conference today and you will hear a lot about breaking down marketing silos. No more marketing fiefdoms in the form of search, display, email and affiliate. The mobile obsessed, non-linear consumer journey has forced marketing teams … Read More

Deep Linking Tip #8: Promote Time Sensitive Offers

September 25, 2015 |

The rise and fall of flash sale sites proved to be an important chapter in retailing history. Consumer burnout, inventory challenges and overall profitability concerns of participating retailers are just some of the factors that precipitated new strategies for sites … Read More