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86% of Mobile Time Spent In Apps. So What’s Your Deep Linking Strategy?

April 3, 2014 |

The other day, Flurry announced new research that solidified the dominant position apps have taken just 6 years into the mobile revolution.

According to the findings, Android and iOS users spend 32% of their app time playing games, … Read More

Say Hello to URLgenius

February 11, 2014 |

What do you get when you combine deep-linking capabilities with device-aware, app-friendly technology? Our newest creation, URLgenius.

Fresh from the Pure Oxygen Lab and into public beta, you can now convert your social profile links into app-seeking … Read More

Research: 1 in 5 Retailers Serving up Mobile Search Errors to Holiday Shoppers

November 21, 2013 | | 1 Comment

Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites.

Debunking the “Responsive Design = SEO” Myths

November 1, 2013 | | 1 Comment

Over the past 6 months, Google has announced and unveiled significant changes to its smartphone algorithm, sending waves of media coverage and speculation across the online world. As with most big moves by the search giant, a rush of … Read More

Research: Two-Thirds of the Fortune 100 are not Mobile-Optimized for Google

June 25, 2013 | | 37 Comments

Based on impending changes to Google’s search algorithm for mobile, we assessed the top 100 Fortune 500 companies to see how those companies would fare if Google’s changes went into effect today. Today, we are sharing the results of … Read More

Big News: Google is Changing the Rules for Smartphone Search Results

June 11, 2013 | | 1 Comment

According to today’s post on Google’s Webmaster Central blog, the search giant is set to roll out algorithm changes that will result in higher rankings for sites that follow Google’s Mobile SEO recommendations, and lower rankings for sites that … Read More

New Tools To Make Your Mobile Site Golden. Like Fibonacci.

May 8, 2013 |

Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and … Read More

Don’t Be Fooled: We’re Viewing Smaller Screens

April 1, 2013 | | 1 Comment

Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen

It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants … Read More

Research: How Many Apps Are in Each App Store?

March 5, 2013 | | 13 Comments

UPDATE 9/25/2014: The number of apps in each store continues to rise. Below is an updated chart reflecting the number of apps in each app store as of September 2014. 

Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps … Read More

Introducing: The Mobile Redirect Viewer

February 22, 2013 | | 1 Comment

I’m thrilled to share today a new web app we’re releasing from the lab to help marketers optimize their mobile site performance! We call it the Mobile Redirect Viewer. 

This post answers questions about the Viewer – … Read More

Google’s New iOS Maps App and URL Scheme

December 13, 2012 | | 2 Comments

Yesterday Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google!

Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app … Read More