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Research: Two-Thirds of the Fortune 100 are not Mobile-Optimized for Google

June 25, 2013 | | 37 Comments

Based on impending changes to Google’s search algorithm for mobile, we assessed the top 100 Fortune 500 companies to see how those companies would fare if Google’s changes went into effect today. Today, we are sharing the results of … Read More

Big News: Google is Changing the Rules for Smartphone Search Results

June 11, 2013 | | 1 Comment

According to today’s post on Google’s Webmaster Central blog, the search giant is set to roll out algorithm changes that will result in higher rankings for sites that follow Google’s Mobile SEO recommendations, and lower rankings for sites that … Read More

New Tools To Make Your Mobile Site Golden. Like Fibonacci.

May 8, 2013 |

Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and … Read More

Don’t Be Fooled: We’re Viewing Smaller Screens

April 1, 2013 | | 1 Comment

Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen

It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants … Read More

Research: How Many Apps Are in Each App Store?

March 5, 2013 | | 13 Comments

UPDATE 9/25/2014: The number of apps in each store continues to rise. Below is an updated chart reflecting the number of apps in each app store as of September 2014. 

Stunning. Yesterday, ABI Research estimated mobile users will download 70 billion apps … Read More

Introducing: The Mobile Redirect Viewer

February 22, 2013 | | 1 Comment

I’m thrilled to share today a new web app we’re releasing from the lab to help marketers optimize their mobile site performance! We call it the Mobile Redirect Viewer. 

This post answers questions about the Viewer – … Read More

Google’s New iOS Maps App and URL Scheme

December 13, 2012 | | 2 Comments

Yesterday Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google!

Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app … Read More

25% of US Adults Own Tablets – 150% Growth

October 4, 2012 |

New survey data from Pew today shows 25% of US adults now own a tablet computer. Pew’s survey data is from August 2012.

In the report, Pew provides a chart showing an annual tablet growth rate of 150% from August 2011 to … Read More

Google Strips Keyword Data on iOS6 Searches – But Not Android? Not Yet…

September 28, 2012 |

Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6.

This development was uncovered here and discussed at Search Engine Land. … Read More