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AMP vs. App Indexing: How Mobile is Forcing Google to Bait-and-Switch Developers

September 30, 2016 |

As the app and web economies compete for consumers, the technology that determines what consumers see on the first page of Google search results remains a key focus for app developers. Continuously improving a brand’s presence on the first page … Read More

Mobilegeddon: It’s Too Late to Turn Back Now

April 21, 2015 | | 2 Comments

I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.

Sure, having commentators label … Read More

Five Things You Can Do To Make Your Site Mobile-Friendly Before Google Changes the Rules on April 21st

April 1, 2015 | | 8 Comments

In less than a month, Google will make a significant algorithm change that will impact more mobile sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts … Read More

Mobile SEO Page Analyzer: Your Secret Weapon to Protect Mobile Rankings

October 28, 2014 | | 2 Comments

Does your mobile search engine ranking matter? You better believe it does. New research from seoClarity shows that the #1 ranked mobile link gets 3x more clicks than the #2 link, and the numbers drop dramatically from there.

Couple this … Read More

Research: As many as 95 percent of Top 50 Retailers Lack Deeplink Support in their Mobile Apps

August 4, 2014 | | 14 Comments

New research from Pure Oxygen Labs reveals a stunning lack of deeplink support across the top 50 retailers’[1] mobile apps. Deeplinks, like those created by URLgenius and others, make it easy to send people directly into an app – be it a … Read More

SEO

Why Higgs Bosons Matter to SEO Science

July 6, 2012 |

Posted by Brian Klais – July 6, 2012

This week’s announcement of the Higgs boson discovery was inspiring to me — both as a lover of science, and as a practitioner of digital marketing disciplines like SEO. I’ve long believed … Read More

10 Resolutions for Mobile Search & Social in 2012

January 16, 2012 |

Happy belated New Year’s readers! In my newest Search Engine Land installation, I am proposing 10 cutting-edge mobile search and social resolutions every marketer should consider and implement to connect with mobile consumers in 2012 and beyond.

Check it out! … Read More

How to Create QR Codes with Optimal URL Strategies in Mind

September 26, 2011 |

Freshness at Search Engine Land today!

QR codes are “mobile links” that demand brevity from your SEO’d URLs – but how much is enough? In this piece, I explore the science of QR code creation, how URL size and error … Read More

Why QR Codes Could Disrupt Your SEO URL Strategy

July 5, 2011 |

Freshness at Search Engine Land today!

With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs … Read More