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Social Marketing

Twitter Deep Linking Step-by-Step: Understand Mobile Moments Across iOS and Android

September 7, 2016 | | 5 Comments

Social media managers are always striving to increase engagement with their social content. When determining where to focus social marketing efforts, it helps to understand what percentage of a target audience has a particular social app installed on their mobile … Read More

Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android

January 29, 2016 | | 3 Comments

As consumers, we’ve all had that experience on mobile where you click a link and despite having the related mobile app installed, the link takes you to a mobile website to login where you abandon in frustration. For brands, advertisers … Read More

Deep Linking Tip #7: Promoting Social Pages

September 23, 2015 |

One of the easiest ways for marketers to get started with mobile deep linking is to promote your brand’s social marketing pages using intelligent links that will check for the social app on the user’s device. The mobile apps for … Read More

Deep Linking Tip #6: Drive App Installations from Social Media

September 21, 2015 |

For brands and retailers that have a mobile app, simply driving installations can be challenging. The good news is that most brands have been spending the last several years working hard to build a strong social following on Facebook, Twitter, Pinterest … Read More