Deep linking is a term familiar to marketers. For most people, it simply means linking to a page deep within a website vs. the homepage. Now mobile devices have given a whole new meaning to the phrase “deep linking” by including mobile apps in that same definition.
To optimize engagement and conversion throughout the mobile consumer journey, marketers need control over deep linking to mobile apps vs. mobile websites. URLgenius is the deep linking platform that enables marketers to make routing decisions based on platform, content, promotion and marketing channel. Easy-to-use, nothing to install and unlike other solutions, no SDK integration.
Learn more about the URLgenius deep linking platform:
Hover over each image below for example use case: