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February 18, 2011

New Data Illustrates Mobile’s Disruption of Consumer Shopping Behavior

Excellent infographic from UK mobile agency Momads, illustrating the story of how mobile is disrupting retail consumer shopping behavior: * 32% of consumers are increasingly using mobile phones to access retail websites – a 39% annual increase. * Consumers researching products from mobile phone has doubled from 14% in 2009, to 30% in 2010. * When researching products: 47% of mobile consumers look for price information; 33% compare different products; 20% look up product specifications. * Purchasing from phones quadrupled from 2% in 2009 to 8% in 2010 * At the store, how do consumers use mobile phone? 70% text; 48% takes/send a photo of product; 44% email; 38% search for info on product; 25% instant message; 20% use or request a coupon; 15% scan barcodes Mobile Retail Infographic - How Consumers Really Shop with Mobile

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