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Mobile App Deep Linking Capability Matrix

URLgenius deep linking for iOS and Android.URLgenius deep linking for iOS and Android.

Mobile deep linking to Android and iOS apps from web browsers and other mobile apps can be confusing. Apple and Google both have technical standards related to deep linking and are geared toward mobile application developers. By contrast, URLgenius is designed for marketers and does not require any SDK integration or coding to implement. This Mobile Deep Linking Capability Matrix is designed to give you a high-level overview of how URLgenius is different yet works as a complimentary tool for those marketers needing to continuously optimize conversion between app and web.

URLgenius increases app engagement and downloads while tracking attribution by passing your campaign tracking parameters. You can route traffic to desktop, mobile websites and mobile apps for iOS and\or Android depending on how the link is set. Learn more about URLgenius in on our blog and FAQs or contact us to setup a free test with your mobile app.


APP ENGAGEMENT: DEEP LINK ROUTING AND CHOICE-PAGES
IOS AND\OR
 ANDROID (SAME LINK)
 Mobile Deep Linking
Solution Type
Link level routing
to mobile app vs. web
Android and\or iOS
iOS and Android
Choice-Page
(App vs. Web)
Choice-Page
Branding-Options
(Color, Text, Font)
URLgenius with
Custom URL Schemes
 Yes
Full marketing control.
Yes
Full marketing control.
 

Yes
Full marketing control.

iOS Universal Links APIs  No  N/A  

N/A

iOS Core Spotlight API  No  N/A  

N/A

Google Android Intent
Filter API
 No  N/A  

N/A

Google Firebase
App Indexing SDK/API
 No  N/A  

N/A

Google Firebase
Dynamic Links
 No  N/A  

N/A

 

 

Apple-logo-200x200Mobile Deep Linking to iOS Devices
URLgenius links can be set to route consumers from Safari to your mobile app. Use URLgenius links in any marketing channel including display advertising, paid search, email, social, affiliate or even as a TV or video call-to-action. Create a seamless web-to-app experience on iOS devices while minimizing technical resource requirements. URLgenius reveals deep linking insights in advance of Universal Links implementation which is often on a different project timeline.


APP ENGAGEMENT: BROWSER-TO-APP ON IOS (IPHONES AND TABLETS)
Mobile Deep Linking
Solution Type
Browser-to-App:
iOS Safari
Browser-to-App:
iOs Other Browsers
Embedded Browsers:
Facebook, Twitter
URLgenius and
Custom URL Schemes
 Yes
Full marketing control.
Yes
Full marketing control.
 

Yes
Full marketing control.

iOS Universal Links APIs Yes  N/A  

N/A

iOS Core Spotlight API  N/A  N/A  

N/A

Google Android Intent
Filter API
 N/A  N/A  

N/A

Google Firebase App
Indexing SDK/API
Yes
No marketing control.
No  

N/A

Google Firebase
Dynamic Links
Yes
No marketing control.
 N/A  

N/A

 

 

Android-logo-200x200Deep Linking to Android Devices
The same browser-to-app requirements apply to Android. You can set URLgenius links to detect and open your Android app from Chrome and other browsers. Open your Android app from any marketing channel including display advertising, paid search, email, social and affiliate. Create a seamless web-to-app experience on Android while minimizing technical resource requirements. Marketers can start deep linking to mobile apps even before implementing Android Firebase App Indexing.


APP ENGAGEMENT: BROWSER-TO-APP ON ANDROID (SMARTPHONES AND TABLETS)
 Mobile Deep Linking
Solution Type
Browser-to-App
ANDROID CHROME
Browser-to-App
Other Browsers
Embedded Browsers
Facebook, Twitter
URLgenius with
Custom URL Schemes
 Yes
Full marketing control.
Yes
Full marketing control.
 

Yes
Full marketing control.

iOS Universal Links APIs  N/A Limited  

N/A

iOS Core Spotlight API  N/A  N/A  

N/A

Google Android
Intent Filter API
Yes  No  

N/A

Google Firebase
App Indexing SDK/API
Yes
No marketing control.
 No  

N/A

Google Firebase
Dynamic Links
Yes
No marketing control.
 No  

N/A

 

 

Apple-logo-75x75Android-logo-75x75Deferred Deep Linking and Mobile SEO
The URLgenius platform also supports deferred deep linking to help fuel app discovery.  This means when a user selects “Open in App” when the app is not installed, they will be brought to the app store for iOS or Android. URLgenius lets you implement deferred deep linking in advance of Universal Links and App Indexing implementations. To index your apps for mobile search results use the Universal Links for iOS and Google Firebase App Indexing SDKs.


APP DISCOVERY: DEFERRED DEEP LINKING AND MOBILE SEO
 Mobile Deep
Linking Solution
Deferred
Deep Linking for
ios and\or Android (same link)
Mobile SEO iOS
Spotlight Search
Mobile SEO
Google Search
on iOS
Mobile SEO
Google Search on Android
URLgenius
with Custom
URL Schemes
 Yes
No
No  

No

iOS Universal
Links APIs
Yes (on or off).
iOS Smart Banners
No mktg control.
Yes Yes  

Yes

iOS Core
Spotlight API
Yes (on or off).
iOS Smart Banners
No mktg control.
Yes (on or off)
No marketing control.
Universal Links SDK.
 N/A  

N/A

Google Android
Intent Filter API
Yes (on or off).
No mktg control.
 N/A  N/A  

Yes

Google Firebase App Indexing SDK/API Yes (on or off).
No mktg control.
 N/A Yes  

N/A

Google Firebase
Dynamic Links
Yes (on or off).
No mktg control.
 N/A Yes  

Yes (on or off)
App Indexing API.
No mktg control.

 

 

Apple-logo-75x75Android-logo-75x75Deep Linking to App-Only Features and App-to-App
URLgenius deep linking can also be used for triggering an app-only feature from a web URL such as device’s camera.  Just make sure you have a URL scheme assigned in your app to that feature. In addition, URLgenius links can be used to link to your app from other apps.


APP DISCOVERY: TRIGGERING APP-ONLY FEATURES AND APP-TO-APP DEEP LINKING
 Mobile Deep Linking
Solution Type
Browser-to-App
ANDROID CHROME
Browser-to-App
Other Browsers
Embedded Browsers
Facebook, Twitter
URLgenius with
Custom URL Schemes
 Yes
Full marketing control.
Yes
Full marketing control.
 

Yes
Full marketing control.

iOS Universal Links APIs  N/A Limited  

N/A

iOS Core Spotlight API  N/A  N/A  

N/A

Google Android
Intent Filter API
Yes  No  

N/A

Google Firebase
App Indexing SDK/API
Yes
No marketing control.
 No  

N/A

Google Firebase
Dynamic Links
Yes
No marketing control.
 No  

N/A

 

Contact us to setup free URLgenius test links for your mobile app on iOS and\or Android.