URLgenius enables your campaign managers to launch pages in your mobile app vs. mobile website. App-intelligent links can be created for use in any marketing channel including display advertising, search, email, affiliate and social marketing. Learn more from the platform FAQs.
When it comes to reporting, we realize you have made significant investments in analytics and attribution. The URLgenius platform is designed to help you make the most of those investments by empowering your marketing campaign managers to track campaign engagement through your app.
You can pass data about mobile app engagement to your analytics platform. Easily include tracking parameters in your URLgenius link. You can embed them prior to generating the URLgenius link or you can append your tracking parameters after you create the URLgenius link (or do both).
We have customers that are using URLgenius to pass information to the following analytics and marketing channel platforms. Contact us with questions about specific platforms.
|Google Analytics is a the popular freemium web analytics service from Google that tracks and reports website traffic. URLgenius operates seamlessly with Google Analytics and can pass any tracking parameters allowing users to remain in one dashboard.|
|Omniture is the leading online marketing and web analytics solution acquired by Adobe Systems in 2009. As of 2012, Adobe began retiring the Omniture name as the platform became more integrated into the Adobe Marketing Cloud. URLgenius can easily pass Adobe tracking parameters to this enterprise grade tracking system and efficiently operates with the Adobe Marketing Cloud SDK.|
|Oracle Responsys is a leading cloud-based, enterprise level email marketing solution and part of the Oracle Marketing cloud. URLgenius has the ability to pass email tracking parameters to the Responsys platform and is compatible with Orcale Marketing Cloud SDKs.|
|Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media, and online advertising. URLgenius can help marketers scale, optimize and track mobile app engagement and search marketing campaigns.|
Contact us with your questions about analytics and reporting integration.