There’s a great new infographic worth checking out from Monetate, titled the The Retailers Guide to SoLoMo. Here are a few of the Social, Local, and Mobile consumer trends and marketing opportunities illustrated:
- E-commerce conversion rates hover at 1% on Android and iPhone
- 80% of smartphone users access social networks from mobile
- 55% of smartphone users visit social networking sites once a day
- 50% of smartphone owners use to assist in-store shopping
- 35% of smartphone owners use in-store to research before buying
- 48% of retailers have websites optimized for mobile users
- 44% of retailers have not optimized their sites for mobile users
- 34% of retailers have product reviews on their mobile websites
- 81% of smartphone users spend time on mobile apps
- 18% of smartphone users spend time using mobile web browsers
Submit a Comment