Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More
To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.
We’re inviting select advertisers (or agencies) to participate and in return … Read More
Recent Comments