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Adoption of URL Schemes, Universal Links and App Indexing by Leading Online Retailers

We’re tracking the adoption of URL schemes, iOS Universal Links and Android App Indexing among leading online retailers. See this blog post to learn why most omnichannel retailers are lagging behind Amazon, Etsy and a few other pure plays when it comes to deep linking.

Support for URL schemes enables retailers to detect open specific pages in apps from web browsers and other mobile apps. Universal Links and App Indexing enable app content to be indexed for search marketing results and can also enable web links to open app pages.

URLgenius uses a mobile app’s URL schemes to enable links to detect and open a mobile app from any marketing channel. Marketers can easily create app-aware links that route traffic based device and platform. Support for these standards can also open a wide range of partnership opportunities. Contact us for more information about deep linking optimization services and implementation.

To more fully understand the differences between these technologies see our Mobile Deep Linking Capability Matrix.

Current as of October 2016. Subject to change.
N/A = No consumer facing e-commerce app.

 COMPANY  URL Schemes  Android App Indexing  iOS Universal Links
 Amazon Yes No Yes
 Walmart Inc. Yes Yes Yes
 Staples Inc. Yes  No No
 Sears Holdings Corp. Yes  No No
 Netflix Inc. Yes  No Yes
 Macy’s Inc. No  No  No
 Office Depot Inc. No  No Yes
 The Home Depot Inc. Yes  Yes  Yes
 Costco Wholesale Corp. Yes  No  No
 W. W. Grainger Inc. Yes  Yes  Yes
 Best Buy Co. Inc. Yes  No  No
 QVC Inc. Yes  No No
 Target Corp. Yes  No  No
 Newegg Inc. Yes  No  No
 Gap Inc. Yes  No  No
 Nordstrom Inc. Yes  No  No
 Kohl’s Corp. Yes  No  Yes
 Etsy Inc. Yes  Yes  Yes
 HSN Inc. Yes No  Yes
 Victoria’s Secret Yes  No No
 Amway No  No  No
 Groupon Goods Yes  No  Yes
 Overstock.com Inc. Yes  No  No
 Wayfair Inc. Yes  No  Yes
 Lowe’s Cos. Inc Yes  No  No
 J.C. Penney Co. Inc Yes  No  No
 zulil Inc. Yes  No  Yes
 Toys ‘R’ Us Inc. No  No  No
 Neiman Marcus No  No  No
 Walgreen Co. Yes  No  Yes
 Fanatics Inc. Yes  No  No
 Barnesandnoble.com No  No  No
 Urban Outfitters Inc. Yes  Yes  No
 Rakuten.com No  No  No
 1-800-Flowers.com Inc. No  No  No
 Hulu LLC Yes  No  No
 Gamestop Corp. Yes  No  No
 Ralph Lauren Media No  No  No
 Nike Inc. No  No  No
 Restoration Hardware Inc. No  No  No
 Cabela’s Inc. Yes  No  No
 Choxi.com Inc. Yes  No  No
 Gilt Groupe No  No  Yes
 Peapod LLC No  No  No
 Dick’s Sporting Goods Yes  No  No
 REI Yes  No  No
 American Eagle Yes  No  No
 Bed Bath and Beyond, Inc. Yes  No  No
 Coach Inc. No  No  No
 Fresh Direct No  No  No
 RueLaLa.com Yes  No  Yes
 Blue Nile Inc. No  No  No
 Disney Store USA LLC No  No  No
 Weight Watchers No  No  No
 1-800-Contacts Inc. No  No  No
 The Kroger Co. No  No  No
 Hudson’s Bay Inc. No  No  No
 Net-a-Porter Group Yes  No  Yes
 Eddie Bauer LLC No  No  No
 Shoebuy.com Inc. No  No  No
 One Kings Lane Yes  No  Yes
 Autozone Inc. Yes  No  No
 LuLuLemon Athletica No  No  No
 CVS Caremark Corp. Yes No  No
 Bass Pro No  No  No
 Nasty Gal Inc. Yes  No  No
 Chegg Inc. Yes  No  No
 The Children’s Place No  No  No
 Belk Ecommerce LLC Yes  No  No
 Purchasing Power LLC No  No  No
 Spotify No No  No
 American Girl LLC No  No  No
Redbox.com Yes  No  No
Toryburch.com No  No  No
Sephora Yes  No  No
 Aeropostale.com No  No  No
Menswarehouse.com No  No  No
ebags.com Yes  No  No
gamefly.com No  No  No
Halmark.com No  No  No
ikea.com Yes  No  No
Jackthreads.com Yes  No  No
Golfsmith.com No  No  No
Hugoboss.com No  No  No
Forever21.com No  No  No
Ulta.com Yes  No  No
Tilly’s Yes  No  No
PacSun No  No  No