January 29, 2022

How to Create Instagram App Links to Open the App for iOS and Android

How to Create and Use Instagram App Links to Increase Followers

As consumers, we’ve all had that experience on mobile where you click a link and despite having the app installed, the link takes you to a mobile website to login where you abandon in frustration. For brands, advertisers and publishers it’s a lost opportunity for engagement and revenue.

Instagram is no exception. The good news is there’s an easy way around this with URLgenius. For example, you can update the link to your Instagram profile so it can detect the Instagram mobile app for iOS and Android. You’ll increase engagement, attract more follows, and get more likes and comments as you get your audience into the Instagram mobile app for iOS and Android as often as possible.

Pro tip for your brand’s app: Want to link into your brand’s mobile app from your Instagram profile or Instagram stories? You need an app deep link that can open your app from social media. You can create one with URLgenius simply by entering the App Store link or the Google Play link for your app into the box provided on the URLgenius home page. Fill out the fields accordingly then select “Compose”. Note that you can control where to send someone that does not have your app installed. You can set it to go to the right app app store or to a web URL. You’ll get some cool reporting too including app opens, app store visits vs. desktop clicks. Contact us if you need help setting app links for your app. There’s no SDK or tech resources required!

Step-by-Step: Creating Instagram App Links to Open the App

  • Sign up or login to URLgenius:
  • Copy your Instagram profile link to the clipboard
  • Enter your Instagram link in the box provided

How to Create and Use Instagram App Links to Increase Followers


  • Enter your Instagram profile link into the box provided and select compose
  • In this example, we’ll use the Instagram profile link for Zara
  • Notice the field where you can customize the end of the link to match your campaign

Use Instagram App Links to Increase Followers

  • When you select compose, the next screen provides you with the URLgenius link.  
  • Copy the link to paste it into your campaign (social ad, email, website etc.)

How to Create QR Codes and App Links to open the Instagram App to Increase Followers

Notice that there are advanced features on the settings page— this is also where you can see clicks and the number of app-opens. Please contact us if you have any questions about these advanced features or would like a demo.

QR Codes for the Instagram App

Doing a multi-channel campaign in coordination with your social media ad? Lucky for you, every URLgenius link for Instagram also has a corresponding QR code.

How to Create QR Codes and App Links to open the Instagram App to Increase Followers

You can use your brand’s domain to create app deep links and custom QR codes to use online or offline to promote your Instagram profile. Use them in posters, retail displays, tradeshows, and giveaway promotions. Just click on ‘QR Settings’ to find and download your Instagram QR code. Invite your team or agency to your URLgenius account as you plan your campaigns.

Where to use your Instagram app links to increase followers:

  • Place the updated link behind the Instagram icon on your Website
  • Place your URLgenius link behind the Instagram icon in your email campaigns
  • Use your URLgenius in advertising campaigns to drive traffic to your Instagram profile
  • Use the link in other social media apps for cross-promotion

For more Instagram deep linking and QR code tips, check out these blog posts:



  1. thank you so much for sharing this and keep it up, thanks for this post

    • Scott Allan

      Thanks for the feedback! 🙂

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