One of the best kept secrets in mobile marketing is that the most popular social media apps have well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling app-to-app … Read More
5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More
As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests.
A recent Deloitte … Read More
One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More
Apple’s new privacy policy presents new challenges for marketers. Whether your goals are increasing brand engagement or app installs, there are innovative, organic campaign techniques that exist today that do not require SDKs or put your company at risk for a data breach or a privacy backlash.Read More
Rebaid, the service that connects marketplace sellers and brand owners with shoppers, covers some best practices on how to have a great launch as a seller on marketplaces including Amazon, eBay and Etsy.Read More
How do your get your Facebook audience to focus on a specific post especially those that are time sensitive? The answer is to link directly to that post in the Facebook app not just the Facebook website. This post tells you how.Read More
We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.Read More
We sat down with Manuel Suarez, CEO and Founder of Attention Grabbing Media, to more learn about marketing and selling on Amazon and how URLgenius has helped the company double conversion for Amazon sellers and is now an important part of the company’s strategy.Read More
The limited ability for app marketers to drive app installs with paid media on iOS 14 devices will put a spotlight on organic strategies. Make sure you optimize your organic app install growth with these tactics which will help provide you with maximum organic reach. Read More
App install banners can be a powerful tool for driving organic app installs and yet many companies still do not use them or deploy solutions with limited success. This blog post will tell you how to implement banners for your your website designed to accelerate organic installs while lowering your cost per install (CPI).Read More
This blog post is about app deep linking to your Venmo profile. The benefit of app deep linking to that it ensures that when you share the link, it opens the Venmo app directly to your profile which can lead to completing transactions more quickly. You can also create a customized QR code and have control over the fallback destination if the Venmo app is not installed.Read More
App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More
This blog post is for anyone researching QR codes and for agencies and marketers that need to create custom QR codes immediately for upcoming campaigns. Learn about the tools you need to create QR code deep links designed to increase touch-free engagement. There is no need to install anything and technical resources are not required.Read More
Agencies often have more than one client that needs app deep linking capabilities for brand and social apps. URLgenius offers agencies innovative tools that let you create, manage and report on app deep links across multiple clients and domains. This feature will help you streamline your operations and help your team become more efficient and more profitable. Read More
If your company is shifting its resources to focus more on app marketing you are not alone. Amid the economic turmoil created by the Covid-19 crisis, the app market continues to see strong growth as consumers get ever more … Read More
Here are some real use cases that take these new Facebook Messenger rules for bots into consideration. We asked Janice Gozalez, the CEO and Founder of the bot agency wittyfairy, for a list of her favorite Messenger implementations that can help your increase revenue and conversion and why URLgenius links play an important part of optimizing the customer experience. Read More
App deep linking platforms like URLgenius let you update restaurant profile links with additional deep linking capabilities. Easy-to-use and supports a wide range of different food apps. You can typically control the fallback destination for when the app is not installed. Read More
URLgenius is used around the world by marketing agencies large and small. We Are Social is a well know international marketing agency with offices around the world. Recently, the company did some testing with the URLgenius platform and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their strategy for paid social media campaigns.Read More
According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More
Promoting events can be challenging especially when trying to reach a targeted audience. Display ads, email, and search marketing are all tried and true methods for driving traffic to event websites. Social networks, however, are playing a more important role … Read More
Smartphone Cameras and Contactless Commerce Renew Interest in QR Codes
QR codes were first invented in 1994 by Toyota to assist in the car manufacturing process. The first QR codes were used to track vehicles and auto parts more … Read More
Podcast marketing is now a hot trend but promoting them can be challenging. Facebook and other platforms do not want you to leave their app to open a podcast app. When a mobile user clicks the link to open your podcast, the embedded browser for Facebook and other apps will direct your visitor to a web login screen which breaks the connection to the podcast. You can easily fix this with app deep linking.Read More
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