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How to Link into Your App From Instagram Link Stickers Using Your Brand’s Domain

October 13, 2021 |

Using your brand’s domain with Instagram Link Stickers presents brand continuity to your audience looks more professional. More importantly, it inspires trust in the link and that will lead to higher conversion helping you reach your goals faster.Read More

How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns

September 20, 2021 |

Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More

How to Optimize QR Codes for Display Size and Scanning Distance

August 2, 2021 |

Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More

Top 10 Apps with Free Deep Link Support for Mobile Marketers in 2021

July 30, 2021 | | 32 Comments

One of the best kept secrets in mobile marketing is that the most popular social media apps have well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling app-to-app … Read More

The 5 Most Common QR Code Fails Marketers Make

June 24, 2021 |

5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More

3 Ways to Inspire Brand Confidence with Your QR Strategy

May 15, 2021 |

As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests. 

A recent Deloitte … Read More

QR Codes: Then, Now & What You Need to Know for Success Tomorrow

April 23, 2021 |

One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More

Bracing for Impact: iOS 14, Advertising and App Privacy

February 18, 2021 |

Apple’s new privacy policy presents new challenges for marketers. Whether your goals are increasing brand engagement or app installs, there are innovative, organic campaign techniques that exist today that do not require SDKs or put your company at risk for a data breach or a privacy backlash.Read More

How to Launch Your Product on Amazon in 2021 and Beyond

November 3, 2020 |

Rebaid, the service that connects marketplace sellers and brand owners with shoppers, covers some best practices on how to have a great launch as a seller on marketplaces including Amazon, eBay and Etsy.Read More

Amazon Affiliate Q&A: How App Deep Linking Triples Conversion

September 30, 2020 | | 1 Comment

We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.Read More

Amazon Expert Agency Q&A: How AGM Doubles Conversion for Amazon Sellers

September 22, 2020 |

We sat down with Manuel Suarez, CEO and Founder of Attention Grabbing Media, to more learn about marketing and selling on Amazon and how URLgenius has helped the company double conversion for Amazon sellers and is now an important part of the company’s strategy.Read More

iOS 14: Shift Focus to Organic App Install Strategies While You Have Time

September 16, 2020 |

The limited ability for app marketers to drive app installs with paid media on iOS 14 devices will put a spotlight on organic strategies. Make sure you optimize your organic app install growth with these tactics which will help provide you with maximum organic reach. Read More

Smarter App Install Banners: A Radically Easy Approach To Grow Organic App Installs

August 6, 2020 |

App install banners can be a powerful tool for driving organic app installs and yet many companies still do not use them or deploy solutions with limited success. This blog post will tell you how to implement banners for your your website designed to accelerate organic installs while lowering your cost per install (CPI).Read More

How to Create an App Deep Link and QR Code to Your Venmo Profile

July 20, 2020 |

This blog post is about app deep linking to your Venmo profile. The benefit of app deep linking to that it ensures that when you share the link, it opens the Venmo app directly to your profile which can lead to completing transactions more quickly. You can also create a customized QR code and have control over the fallback destination if the Venmo app is not installed.Read More

How to Create A Single App Store Link for iOS and Android with Campaign Attribution

July 13, 2020 |

App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More

Agency Dashboard: App Deep Linking for Multiple Clients and Brands

June 4, 2020 |

Agencies often have more than one client that needs app deep linking capabilities for brand and social apps. URLgenius offers agencies innovative tools that let you create, manage and report on app deep links across multiple clients and domains. This feature will help you streamline your operations and help your team become more efficient and more profitable. Read More

Messenger Bot Best Practices and App Deep Linking

April 3, 2020 |

Here are some real use cases that take these new Facebook Messenger rules for bots into consideration. We asked Janice Gozalez, the CEO and Founder of the bot agency wittyfairy, for a list of her favorite Messenger implementations that can help your increase revenue and conversion and why URLgenius links play an important part of optimizing the customer experience. Read More

How Restaurants Can Increase Conversion on Food Delivery Apps with App Deep Linking

March 27, 2020 |

App deep linking platforms like URLgenius let you update restaurant profile links with additional deep linking capabilities. Easy-to-use and supports a wide range of different food apps. You can typically control the fallback destination for when the app is not installed. Read More

How Marketers and Agencies Can Setup App Deep Linking with a Brand Domain

January 31, 2019 |

According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More

Deep Linking to Events in the Facebook Mobile App

January 9, 2018 | | 1 Comment

Promoting events can be challenging especially when trying to reach a targeted audience. Display ads, email, and search marketing are all tried and true methods for driving traffic to event websites. Social networks, however, are playing a more important role … Read More

How to Create QR Codes that Deep Link into Your Mobile App

October 31, 2017 | | 34 Comments

Smartphone Cameras and Contactless Commerce Renew Interest in QR Codes

QR codes were first invented in 1994 by Toyota to assist in the car manufacturing process. The first QR codes were used to track vehicles and auto parts more … Read More

Podcast Marketing and How Marketers Can Avoid the Number One Promotion Mistake

March 12, 2021 |

Podcast marketing is now a hot trend but promoting them can be challenging. Facebook and other platforms do not want you to leave their app to open a podcast app. When a mobile user clicks the link to open your podcast, the embedded browser for Facebook and other apps will direct your visitor to a web login screen which breaks the connection to the podcast. You can easily fix this with app deep linking.Read More