QR codes are an easily misunderstood technology. This often leads to critical mistakes in QR marketing. But thanks to Coinbase and Super Bowl LVI, we all just experienced what a successful QR ad can look like at scale. (The results … Read More
Smartphone Cameras and Contactless Commerce Renew Interest in QR Codes
QR codes were first invented in 1994 by Toyota to assist in the car manufacturing process. The first QR codes were used to track vehicles and auto parts more … Read More
One of the best kept secrets in mobile marketing is that all of the popular social media apps use well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling … Read More
Using your brand’s domain with Instagram Link Stickers presents brand continuity to your audience looks more professional. More importantly, it inspires trust in the link and that will lead to higher conversion helping you reach your goals faster.Read More
Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More
Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More
App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More
5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More
As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests.
A recent Deloitte … Read More
One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More
Apple’s new privacy policy presents new challenges for marketers. Whether your goals are increasing brand engagement or app installs, there are innovative, organic campaign techniques that exist today that do not require SDKs or put your company at risk for a data breach or a privacy backlash.Read More
Rebaid, the service that connects marketplace sellers and brand owners with shoppers, covers some best practices on how to have a great launch as a seller on marketplaces including Amazon, eBay and Etsy.Read More
How do your get your Facebook audience to focus on a specific post especially those that are time sensitive? The answer is to link directly to that post in the Facebook app not just the Facebook website. This post tells you how.Read More
We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.Read More
We sat down with Manuel Suarez, CEO and Founder of Attention Grabbing Media, to more learn about marketing and selling on Amazon and how URLgenius has helped the company double conversion for Amazon sellers and is now an important part of the company’s strategy.Read More
The limited ability for app marketers to drive app installs with paid media on iOS 14 devices will put a spotlight on organic strategies. Make sure you optimize your organic app install growth with these tactics which will help provide you with maximum organic reach. Read More
App install banners can be a powerful tool for driving organic app installs and yet many companies still do not use them or deploy solutions with limited success. This blog post will tell you how to implement banners for your your website designed to accelerate organic installs while lowering your cost per install (CPI).Read More
This blog post is about app deep linking to your Venmo profile. The benefit of app deep linking to that it ensures that when you share the link, it opens the Venmo app directly to your profile which can lead to completing transactions more quickly. You can also create a customized QR code and have control over the fallback destination if the Venmo app is not installed.Read More
This blog post is for anyone researching QR codes and for agencies and marketers that need to create custom QR codes immediately for upcoming campaigns. Learn about the tools you need to create QR code deep links designed to increase touch-free engagement. There is no need to install anything and technical resources are not required.Read More
Agencies often have more than one client that needs app deep linking capabilities for brand and social apps. URLgenius offers agencies innovative tools that let you create, manage and report on app deep links across multiple clients and domains. This feature will help you streamline your operations and help your team become more efficient and more profitable. Read More
If your company is shifting its resources to focus more on app marketing you are not alone. Amid the economic turmoil created by the Covid-19 crisis, the app market continues to see strong growth as consumers get ever more … Read More
Here are some real use cases that take these new Facebook Messenger rules for bots into consideration. We asked Janice Gozalez, the CEO and Founder of the bot agency wittyfairy, for a list of her favorite Messenger implementations that can help your increase revenue and conversion and why URLgenius links play an important part of optimizing the customer experience. Read More
App deep linking platforms like URLgenius let you update restaurant profile links with additional deep linking capabilities. Easy-to-use and supports a wide range of different food apps. You can typically control the fallback destination for when the app is not installed. Read More
Promoting events can be challenging especially when trying to reach a targeted audience. Display ads, email, and search marketing are all tried and true methods for driving traffic to event websites. Social networks, however, are playing a more important role … Read More
URLgenius is used around the world by marketing agencies large and small. We Are Social is a well know international marketing agency with offices around the world. Recently, the company did some testing with the URLgenius platform and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their strategy for paid social media campaigns.Read More
According to eMarketer, adults in the U.S. spent 90% of smartphone time and 77% of tablet time in mobile apps vs. browsers in 2018. Linking to apps has become increasingly important for marketers and agencies to increase conversion. Routing … Read More
Dynamic QR codes that drive email marketing are a fun and new way to drive consumer engagement outside of the inbox which is overflowing for most consumers (me inlcuded!). Match your email marketing strategy with robust Enterprise QR code strategy. Not a run-of-the mill QR code— a dynamic QR code that lets you control the destination (app or web) and change it any time— even after the QR is printed.Read More
Combining the reach of SMS marketing with the QR codes— another seemingly ubiquitous channel (yes think of QR as a channel now!)— is a match made in marketing heaven! We’ll dig into that further and teach you in minutes how to create a dynamic SMS QR code.Read More
Create single QR code that can immediately routes your customer to the right localized website or app that corresponds with their preferred language preference! Yes, I’m talking about one intelligent QR code that contains logic within it that instantly sends your user to the right location. Create your multi-language QR code in minutes and use the scanning data to enhance your first-party data strategies.Read More
TikTok has eclipsed the world of social media apps, and the company’s advertising platform is positioned to challenge Facebook’s dominance over the domain. The main reason you should be advertising directly from TikTok to the Amazon app? Because of the impressive growth of TikTok’s advertising platform. The secret is using URLgenius Amazon app deep links with Amazon Attribution tags. Why not grow with TikTok and let your marketing team ride those coattails to increase e-commerce sales on Amazon?Read More
QR codes are quickly transforming retail, e-commerce, and digital marketing experiences and the industry is just getting started. What was once a clunky technology that often didn’t work, the QR code of today is a customized, enterprise solution utilized in every channel— from in-store displays to print advertising, email, direct mail, and even television ads. Here are some cutting edge QR code use cases and best practices for retailers and ecommerce.Read More
How can your brand begin to transition into creating a substantial audience and campaign on TikTok? How do you increase your TikTok followers? We have one answer for you: Create a custom QR code that opens the TikTok app directly to your brand’s profile and make sure to use it in all of your marketing channels. Here’s how to make one.Read More
Insurance and finance companies are no exception and have a unique opportunity to reach more customers, streamline processes and transactions, and increase consumer engagement and of course revenue by creating new QR experiences. This post teaches you step by step how to make QR codes for your finance or insurance app.Read More
QR codes that open apps have become an incredibly popular and powerful way to increase brand engagement. What better way to direct individuals to your Instagram profile? This post teaches you how to make a QR code for your IG profile in minutes!Read More
The key thing to remember about QR codes for Facebook is that they need to open the Facebook app. Most QR code generators cannot create codes that open apps (which means you’ll be sending your visitors to the Facebook website login instead!) Here’s how to create a Facebook QR code for your profile, event or Facebook group.Read More
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