Google’s mobile first index is an imminent change in the way Google organizes content. Today, Google looks at the desktop version of your site and then uses that information to rank the content of your mobile site. Once the mobile first index is implemented, the opposite will happen and Google will look at your mobile site and rank your desktop site accordingly. No official release date has been announced but Google has said late 2017 or early 2018.
If you currently enjoy strong organic search rankings for your brand, products or services, Google mobile first algorithm update could severely impact your visibility to consumers. Your mobile first rankings will depend on the way your mobile site is designed and structured as well as the mobile friendliness of your site.
At Pure Oxygen Labs, we have developed unique proprietary technology that can help identify problem areas the will present themselves when the mobile first index is released. Combined with our deep domain experience, we provide you with a mobile first roadmap to optimize your site. We analyze every area that can impact your rankings and visibility including:
Retailers competing with Amazon could be at significant risk of decreased visibility. Amazon has the depth of resources to tackle their mobile first strategy far in advance of Google’s release date. Retailers trying to maintain or improve their organic search rankings on mobile in advance of the holidays must be prepared for a mobile first index or stand to lose significant revenue.
We can tell you what to fix immediately to help maintain your rankings when Google rolls out the new index as well as long-term strategic changes to your site. Using a holistic methodology that is aligned with today’s consumer journey, we take into consideration your desktop site, mobile website and your mobile apps for iOS and Android.