Video content and advertising is a hot topic among marketers. The technology company Cisco, for example, predicts that 80% of internet traffic will be video by the year 2020. The world’s leading agencies including Carat are predicting that global video advertising will increase by 31% in 2017 alone.
Most video consumption is happening on on mobile devices and within social networks including Facebook, Instagram, Twitter and YouTube. Video ad formats are also quickly evolving providing media planners and content creators a wide range of ad formats for reaching a targeted audience. To maximize views and engagement, however, marketers need to deep link to the YouTube mobile app for iOS and Android while avoiding that YouTube mobile website login.
URLgenius allows marketers to update YouTube profile and video links so they can open the Youtube app when detected on the user’s mobile device. Deep linking to the YouTube mobile app vs. website will help you increase followers, views and engagement.
YouTube accounts have a profile link and each video posted also has a link that can be used in advertising, email, paid search and social. For example, this is a link to the YouTube profile for the Coca-Cola brand. Notice profile links have the word ‘user‘ in the path:
Video links have the word ‘watch’ in the path
https://www.youtube.com/watch?v=N2F5uzctjOs
Here’s an example of a YouTube channel link:
Clicking typical YouTube links (profiles, chennels or specific videos) from a mobile device will bring you to the YouTube mobile website even if you have the YouTube mobile app installed. Although the profile and videos can be viewed from the browser, if you try to like the page or comment you will be asked to login. At this point most people abandon. This leads to lost followers, engagement and even revenue.
A large percentage of YouTube users have the YouTube app for iOS or Android installed on their mobile device. URLgenius enables you to create deeps link to the YouTube mobile app vs. website providing your visitors with a more seamless content engagement experience.
Just follow these steps to update your profile and video links:
You can login to URLgenius anytime to understand how much YouTube engagement you are driving by clicking “Activity” from the menu and entering a date range.
Update your profile links in the same way for Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest, Linkedin, Messenger, Telegram, Spotify, SoundCloud, the New York Times and even Amazon and other shopping apps. We can even setup your app for deep linking.
Sign-up and Login now and get started.
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