YouTube video content and advertising continues to be a hot topic among marketers. The social network is still growing and is predicted to reach 2.8 billion users by 2025— a staggering achievement.
Most video consumption is happening on mobile devices and within many different social networks— including Facebook, Instagram, Twitter, and (of course) now TikTok. Video ad formats are also quickly evolving providing media planners and content creators with a wide range of ad formats for reaching a targeted audience. To maximize views, subscribers, and engagement, however, marketers need to promote their videos off-site using deep links that open the YouTube app to specific profiles, videos, and playlists while avoiding that YouTube mobile website login which is typically seen when linking to YouTube from other apps including social apps like Facebook.
Have you as a consumer ever clicked on a YouTube link and— even though you have the YouTube app installed on your phone— you’re sent to the YouTube web login? That experience hurts the pace at which you grow subscribers not to mention likes and comments. In other words, you’re losing subscribers each time you send a visitor to that web login! This is not YouTube’s but something called the ‘walled garden’ effect which is a challenge that the industry has when linking app-to-app.
This post tells you how to solve this issue by creating smoother app-to-app deep links.
URLgenius allows marketers to update their YouTube profile and video links so that they can open the Youtube app from another app when detected on the user’s mobile device. Deep linking to the YouTube app vs. website will help you increase subscribers, views, and engagement. URLgenius lets your visitor securely leave the app their in (Facebook, Instagram, etc.) and open the YouTube app to the right screen.
YouTube accounts have a profile link and each video posted also has a link that can be used in advertising, email, paid search, and social. For example, this is a link to the YouTube profile for the Coca-Cola brand. Notice profile links have the word ‘user‘ in the path:
Video links have the word ‘watch’ in the path
Here’s an example of a YouTube channel link:
And here’s a playlist:
Clicking these typical YouTube links to profiles, channels, videos, or playlists using a smartphone will typically bring you to the YouTube mobile web login even if you have the YouTube app installed. This is especially true when clicking YouTube links from within other apps like Facebook and other social apps. Even if the content is public and viewable from Facebook’s internal browser, when attempting to subscribe, like, or comment, you will be asked to log in. At this point most people abandon. This leads to lost subscribers, engagement, and ultimately revenue. Here’s how to fix it!
Most YouTube users have the app installed on their individual mobile devices. URLgenius enables you to create deep links to the YouTube mobile app vs. website providing your visitors with a more seamless content experience. This will increase subscribers to your channel, as well as likes and comments on your video content.
Just follow these steps to update your profile, channels, videos, and playlists:
Doing a multi-channel campaign to promote your YouTube channel? Lucky for you, every URLgenius YouTube app deep link also has a corresponding QR code.
Generate a branded YouTube app deep link and custom QR code to use online or offline to promote your channels, videos, and playlists. Use them in posters, retail displays, tradeshows, and giveaway promotions. Just click on ‘QR Settings’ to find and download your YouTube QR code.
Pro tip: Connect your YouTube account to your Google Analytics account and include campaign tracking parameters on your YouTube link when you create your URLgenius link.
You can log in to URLgenius anytime to understand traffic trends on the “Performance” tab in the link settings or click “Activity” from the menu and enter a date range.
Update your profile links in the same way for Facebook, Instagram, Snapchat, TikTok and even Amazon and other marketplaces. Log in now and get started.
For more app deep linking and QR code tips also see these how-to articles:
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Deep Linking, Deeplinking, Display Advertising, Social Advertising, Social Marketing