Image
Top
Navigation
September 8, 2017

Deep Linking to the Amazon Shopping App

The Rise of Amazon Third Party Marketplace Selling

Third Party Selling on Amazon and Deep Linking to the Amazon Shopping AppDeep Linking to the Amazon Shopping App with URLgenius The growth of Amazon revenue across all product categories has forever changed the retail competitive landscape. In a recent report from Slice Intelligence, Amazon captured 53% of all sales growth among all online retailers in 2016. An amazing acheivement. Many brands or 'sellers' are also riding the wave of Amazon's success as the company stores, packs and ships third party goods through its Fulfillment by Amazon service. Active sellers using the Amazon fulfillment service rose more than 70 percent in 2016 and Amazon more than doubled the items it delivered for other sellers reaching two billion. In addition, Amazon also sells advertising to these sellers and clicks on such ads were up 150 percent in 2016. Deep linking to the Amazon shopping app is important for these sellers and marketers because it can help increase conversion rates while avoiding logins to the Amazon mobile website.

The growth of Amazon revenue across all product categories has forever changed the retail competitive landscape. In a recent report from Slice Intelligence, Amazon captured 53% of all sales growth among all online retailers in 2016. An amazing achievement.

Many brands or ‘sellers’ are also riding the wave of Amazon’s success as the company stores, packs and ships third party goods through its Fulfillment by Amazon service. Active sellers using the Amazon fulfillment service rose more than 70 percent in 2016 and Amazon more than doubled the items it delivered for other sellers reaching two billion. In addition, Amazon also sells advertising to these sellers. Clicks on such ads were up 150 percent in 2016.

Deep linking to the Amazon shopping app is important for these sellers and marketers because it can help increase conversion rates while avoiding logins to the Amazon mobile website.

Deep Linking to Product Pages in the Amazon Shopping App

Tools like URLgenius can help marketers increase conversion be driving more traffic to the app which consumers prefer. Sellers, marketers and, agencies can update Amazon category and product links so the links can detect and open the Amazon Shopping app when it is found on the user’s mobile device. Deep linking to the Amazon Shopping app vs. mobile website will help you increase brand engagement, product consideration and ultimately revenue.

For example, the following link leads to a Sony camera:

Note: This link has the letters ‘gp’ in the path. Amazon links could also have “dp” in the path or the word “product” plus the 10 digit product identifier.

Amazon Affiliate Marketing Tips

  • Generate your affiliate link in the Amazon affiliate system then update that link with URLgenius.
  • When generating your affiliate link, only use the product portion of the link like the example above.
  • Do not include navigational tags or search tags etc.
  • Before updating your affiliate link with URLgenius, make sure it is appended with your affiliate tracking ID and other necessary tags.
  • Here’s an example:

https://www.amazon.com/gp/product/B00QZDM9M8/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=extrescubam-20&camp=1789&creative=9325&linkCode=as2&creative&ASIN=B00QZDM9M8&linkId=eef2f368848d7727f723cc308d0a3c80

The link above contains the following tags for Amazon affiliate tracking.

  • ref=as_li_qf_sp_asin_il_tl
  • ?ie=UTF8
  • &tag=extrescubam-20
  • &camp=1789
  • &creative=9325
  • &linkCode=as2
  • &creativeASIN=B00QZDM9M8
  • &linkId=eef2f368848d7727f723cc308d0a3c80

Not seeing the data tracking in the Amazon affiliate system? Contact us for help at info@urlgeni.us.

Step-by-Step: Amazon Shopping App Deep Linking

URLgenius users can follow these steps to update Amazon links:

  • Navigate to your target page on the Amazon website and copy the root product link from the address bar of your web browser.  You only need the root product link – do not include navigation tags.
  • Here’s an example: https://www.amazon.com/gp/product/B00I8BIC9E
  • Update your product links in the Amazon affiliate system then update in URLgenius
  • To update in URLgenius, click the ‘Shopping’ tab on the URLgenius home page and paste it into the box provided.

Deep Linking to the Amazon Shopping

  • Staying with our example, in the screenshot below we are creating a deep link to the Sony camera.
  • When pasting the link notice the Amazon icon is highlighted.
  • This tells you that URLgenius understands the link type you pasted.

URLgenius Deep Linking to the Amazon Shopping App

  • Notice at the bottom of the dialog there is a pre-populated field that contains four random characters.
  • You can customize this part of the path for tracking purposes by channel or campaign.
  • For example, you could change it to say ‘fall-campaign” or “email-campaign”.
  • In this case we will make it ‘sony/camera’

Deep Linking to the Amazon Shopping App

  • Click the “Compose URL” button which takes you to the settings page where you can copy the link for use in any marketing channel.
  • Tip: Scan the QR code with your mobile device to test the behavior of the link.
  • Copy your Amazon deep link and use it in your all your marketing efforts

Deep Linking to Amazon Shopping App for iOS and Android with URLgenius

How to use your URLgenius Amazon deep links:

  • Promote on your Twitter feed and other social channels
  • Place it behind graphics in email marketing. You can even have your email system append tracking parameters to the link.
  • Place behind banners in display advertising and paid search campaigns that promote your YouTube content and presence.
  • Analytics tip: append your preferred web or channel analytics UTM parameters for tracking (Google Analytics, Omniture, Kenshoo etc.)

URLgenius Deep Linking Metrics for Amazon Shopping

You can login to URLgenius anytime to understand how much engagement you are driving to the Amazon Shoppinng app.

  • This screenshot is an example chart for daily visitors and clicks by date range:
URLgenius Deep Linking Metrics for Amazon

URLgenius Deep Linking Metrics for Amazon

  • The next chart below shows Amazon app opens by platform.
  • Using these charts, you can estimate what percentage if your social engagers have installed the
  • YouTube mobile app for iOS and Android.
  • App store opens indicates those showing interest in opening your links in the Amazon Shopping app but actually have not installed the app yet.
URLgenius Deep Linking Metrics for Amazon

URLgenius Deep Linking Metrics for Amazon

  • And here’s a chart example of clicks by device and by state.

URLgenius Deep Linking Metrics for Amazon

URLgenius Amazon App Deep Linking Metrics by State

URLgenius Deep Linking Metrics for Amazon

  • After a click there is a one hour delay in reporting.
  • When you have clicks we will send you an analytics update each month.

Contact us about creating URLgenius links for your app.

See these “how-to” articles for more deep linking best practices:

Comments

  1. Hi. we are an app developer who is nterested in your Amazon deep link tech and would love to discuss more details. Please feel free to contact me via my email.

    • Scott Allan

      Hi Ellen – thanks for contacting us. We have reached out to you via email.

Submit a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.