The Rise of Amazon Third Party Marketplace Selling
The growth of Amazon revenue across all product categories has forever changed the retail competitive landscape. In a recent report from Slice Intelligence, Amazon captured 53% of all sales growth among all online retailers in 2016. An amazing achievement.
Many brands or ‘sellers’ are also riding the wave of Amazon’s success as the company stores, packs and ships third party goods through its Fulfillment by Amazon service. Active sellers using the Amazon fulfillment service rose more than 70 percent in 2016 and Amazon more than doubled the items it delivered for other sellers reaching two billion. In addition, Amazon also sells advertising to these sellers. Clicks on such ads were up 150 percent in 2016.
Deep linking to the Amazon shopping app is important for these sellers and marketers because it can help increase conversion rates while avoiding logins to the Amazon mobile website.
Deep Linking to Product Pages in the Amazon Shopping App
Tools like URLgenius can help marketers increase conversion be driving more traffic to the app which consumers prefer. Sellers, marketers and, agencies can update Amazon category and product links so the links can detect and open the Amazon Shopping app when it is found on the user’s mobile device. Deep linking to the Amazon Shopping app vs. mobile website will help you increase brand engagement, product consideration and ultimately revenue.
For example, the following link leads to a Sony camera:
Note: This link has the letters ‘gp’ in the path. Amazon links could also have “dp” in the path or the word “product” plus the 10 digit product identifier.
Amazon Affiliate Marketing Tips
Generate your affiliate link in the Amazon affiliate system then update that link with URLgenius.
When generating your affiliate link, only use the product portion of the link like the example above.
Do not include navigational tags or search tags etc.
Before updating your affiliate link with URLgenius, make sure it is appended with your affiliate tracking ID and other necessary tags.