It’s a lot of work to be a successful fashion or lifestyle influencer, but you know you’re doing something right when you’re approaching 200K followers on Instagram! Alaina Kirsch is growing her fanbase fast, and URLgenius is an important part of her strategy to maximize commissions. It’s all about a smoother customer journey from social media to the right screen in the Amazon app with links that help followers buy and browse the deals and products that Alaina shares on social media.
We took a moment to interview Alaina and asked her to reflect on how she got started, and what it’s like to be an Amazon influencer today. We also just had to ask— what does Alaina like about the URLgenius platform what new features is she looking forward to?
When did you start your journey to become an influencer?
Alaina: I started my influencer journey four years ago in January because I had to drop out of nursing school due to getting very sick with Lyme disease. I just started posting, and I’m so thankful it has turned into what it has!
What do you love about being an Amazon influencer?
Alaina: I just personally love Amazon. I love all the gadgets and affordable clothing. I also really appreciate working with the Amazon team.
Before using URLgenius, did you view being sent to the web login as a problem?
Alaina: No, I didn’t really notice that it would take my audience to a login page. I did know that on Instagram, they would have to click the three dots at the top right to open into the system browser, and that was the only way we would make a commission. I’ve heard from many of my influencer friends that it seemed like sales weren’t tracking right, and I always felt like my sales were a bit lower than they should be, but I didn’t know what to do about it.
When did you realize that opening the Amazon app from social media would help you earn more?
Alaina: I realized about a year ago that people had to shop IN the app for us to get the credit. So, I would routinely try to educate my audience to click those three dots at the top right. Now with URLgenius, it’s so much easier for them because it removes that step!
How much is URLgenius increasing your commissions?
Alaina: When I started using URLgenius I noticed a difference immediately. I would say it’s increased my Amazon earnings by 200-300%, which is HUGE!
Amazing! How would you characterize the influencer business today? Any advice for new influencers?
Alaina: I believe it is much more competitive now. If someone were to just get started, I would ALWAYS say, ‘Make sure you’re passionate about what you’re going to post,’ because to grow, it takes consistency and A LOT of work. Also, don’t start just to make money. Have the mindset that you want to help your viewers solve some type of issue or inspire them.
Tell us about the audience that follows you and why they like your product recommendations.
Alaina: My audience demographic is mainly 25- to 50-year-old women in the US. I share affordable lifestyle and fashion products for everyday women, mainly from Amazon, Walmart, and Target— with a few other retailers sprinkled into that mix.
What does a typical day look like for you?
Alaina: A typical day: I start at 5 a.m. I film my YouTube videos and/or reels before my son wakes up. Then, at 10:30, when he goes down for a nap, I work for 2 hours. Then I’ll work in the evening. I have recently hired help for YouTube thumbnails, editing videos, and LTK management.
Apart from earning more commissions, what else do you like about the URLgenius platform?
Alaina: I do like the platform! I appreciate how URLgenius notifies you if a link isn’t working. Two more things that would save time would be for it to be a one-click action—for example, if I paste the Amazon affiliate link, it would automate the URL link immediately instead of having to click ‘compose’. And second, I think an app would be helpful!
Would you recommend URLgenius to other influencers?
Alaina: Yes, I would recommend URLgenius! I was recently out in LA with Amazon for the spring fashion event, and I mentioned to several people that I love URLgenius and that it has made a huge difference!
Alaina, thank you so much for your thoughtful answers. We wish you great success going forward, and we’re so glad to be on that journey with you!
If you found this post helpful, check out our other popular case studies and how-to posts for Amazon influencers, associates, and sellers:
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