Ranked among the top ten money transfer apps in the U.S., Venmo is seeing phenomenal growth within the competitive peer-to-peer payment market. The company made net payments of 31 billion U.S. dollars in Q1 2020 and now has over 50 million active accounts. Growing fast, the popular platform shows no sign of slowing down.
Venmo offers services to both consumers and business accounts. If you use Venmo, you know that the link to your profile is the key to sending and receiving money. This blog post is about app deep linking to your Venmo profile (or creating a Venmo link to pay). The benefit of app deep linking is that it ensures the Venmo app for iOS or Android opens directly to your profile every time which can lead to completing transactions more quickly.
You can also generate a custom Venmo QR code and have control over the fallback destination if the Venmo app is not installed.
When you share the Venmo link to pay or to your profile, it may not always open the Venmo app. When clicked, the person you are transacting with is sent to the Venmo website where they need to login. That’s true even if the user has the Venmo app installed and they’re logged in. The web login is a big problem because the user may not know their Venmo password or perhaps they don’t have time to type it in or find it which means you lost the opportunity to complete the transaction in that mobile moment.
Pro tip: Want to deep link into your Cash App profile or another money transfer app? The concepts are the so same read on!
What makes the topic more confusing is that sometimes the regular Venmo link opens the app to your profile and sometimes it won’t. It all depends on the context in which you share it as well as the browser being used and if it’s an iOS or Android device clicking the link. For example, a regular Venmo link may open the app from Facebook Messenger but not from other social apps, brand apps or marketing channels. The result is the Venmo web login screen.
The link to your Venmo profile just needs the right app deep linking capabilities to open the app directly to your profile. In addition, if that person does not have the Venmo app installed, you need control over the fallback experience. For example, you may want to send the user to a landing page containing various money transfer options.
App deep linking platforms designed for marketers and agencies also enable you to create a corresponding QR code which you can use in offline marketing. Plus you get some quick stats like clicks, app-opens, referring URL and geo. Not sure what percentage of your audience has the Venmo app installed? Your app deep link will tell you according to the percentage of app opens vs. clicks or QR code scans.
Let’s generate your Venmo app deep link and QR code. This concept applies to any money transfer app and it only takes a minute!
Use an app deep linking platform designed for marketers and agencies like URLgenius which lets you create and test the deep link immediately at no charge and there’s nothing to install. This example goes through how to make a single link but if you want to create a high volume of links or QR codes or make them programmatically there’s an API for for developers.
The first step is to paste your Venmo profile link into the URLgenius home page. Here’s an example:
Copy \ paste: www.venmo.com/scott-allan-nyc
When you click “Compose Deeplink”, you are brought to the settings page for the link. This is where you copy the link to place into your campaign, change the routing destinations or scan the QR code to test the behavior of the link. You can also check your analytics on this page. Here’s our Venmo app deep link which can be used in any marketing channel or within any app. The link will open the app on iOS or Android depending on the device clicking the link:
urlgeni.us/venmo/scott-allan-nyc
You can also download the QR code or customize it first by changing the color or putting a different logo in the center. You will also be able to select the right density for your QR code so that it is functional from the right distance.
When generating a QR code to your Venmo profile, consider where to send your visitor if they do not have the Venmo app installed. You can change this destination on the settings page any time even while the link or QR code is in production.
Pro tip: Use your brand’s domain for your Venmo app deep link and QR code which can be especially important when you plan to expose the link in a call-to-action. Your brand’s domain would simply be used in place of the URLgenius domain which lets your audience know that you or your brand is controlling the Venmo app deep link and the QR code.
That’s it! Now you have an app deep link to your Venmo profile as well as a custom QR code that you can use on printed materials. If you want to apply this same concept to a different money transfer app just request to have the app added to the URLgenius platform. Contact is if you have questions!
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