Okay, so the birth of the Threads app may or may not have come about due to a rival app’s recent tumultuous change in acquisition. Still, it remains to be said that the platform offers another great opportunity for influencers and affiliates to share their content and promote their links.
You don’t even have to be an influencer to know the importance of cross-promoting across all available channels—we all know that the more eyeballs on your posts, the more likely you are to, uh, influence a wider expanse of audiences to buy the awesome stuff you’re linking to from your socials.
In this post, we will guide you through the process of creating links that will directly launch the Amazon app (or any other e-commerce app) from your Threads post. Links with this capability are commonly referred to as mobile app URLs or app deep links, and they are indispensable for connecting one app to another. Let’s get into it!
Imagine you, Amazon influencer or affiliate, have hopped on the Threads train with the rest of the world and have wasted no time in endorsing your favorite products with your usual scheduled Threads posts that loyal followers near and far are always on the lookout for. So far, so good.
Now let’s say that you’ve been noticing new followers trickle in quite steadily, so you decide to incorporate into your Threads bio a link to your Amazon storefront that features all the products you’ve previously shared on your feed. Great! All your recommendations in one spot—let the commissions soar!
Okay, let’s move to the next stage of our scenario. One of your new followers—let’s call her Janice—clicks on your Amazon storefront link in the Threads app. Uh oh. Instead of being taken to the app, she finds herself on the Amazon webpage within the Threads embedded browser. To make a purchase, she must manually log into her account on the mobile website.
Frustrated, Janice switches to the Amazon app, searches for your Amazon storefront, and gives up after a painstaking search. Instead, she decides to search for that dress she was eyeing on the Threads browser herself, and upon finding it, quickly picks her size and adds it to her cart.
You can see where we’re headed with this now—even though Janice discovered the coveted dress through the awesome product compilation page you painstakingly added to the front page of your Amazon storefront, you didn’t get credit for the sale. She didn’t click your affiliate link, so the attribution tags didn’t get to do their thing and earn you that commission.
Why is this happening? It’s because of something that we in the industry call the walled garden. The walled garden is the phenomenon of the web login friction that users experience when attempting to go from app to app—i.e., remaining “stuck” in the app currently being used, as opposed to being redirected to the corresponding link’s native app.
This is a barrier you’ll find in nearly every app out there, mind you—it works specifically to keep users in the app they are using. (This probably made sense years ago, at a time when apps were fiercely competing for users.)
When a user clicks on a link within a social app or any app, they’re sent to the login page of the destination app—in this case, the Amazon app—thus keeping them in the “walls” of the Facebook app.
But have no fear; URLgenius is here to save the day (and your commission!), and we’ll lay out just how below.
When it comes to Amazon shopping, consumers prefer to be sent directly to the app upon clicking a product link from a different channel. It makes these faster and more convenient—after all, when you’re already logged in, you don’t have to worry about remembering your login information off the top of your head. Additionally, the Amazon app is built for a smoother experience than that of the smartphone web browser.
With URLgenius patented technology, you’re able to replace the standard issue product or storefront links with Amazon mobile app links that open directly to the app from the Threads app. And of course, the original attribution tags are maintained with the new and improved links.
What does this mean for you overall? More measurable sales and commissions! Not to mention making your followers’ lives easier, which is always a boost for any brand out there.
(This process can also be applied to other marketplace apps like Walmart, Target, and Mercado Libre!)
Now, let’s proceed with the steps to update your Amazon links with URLgenius deep links, allowing your Threads friends to open the Amazon app with ease.
At URLgenius, we’ve perfected the process of creating an Amazon app deep link. Easy. You don’t need any technical resources, and there’s nothing to install!
URLgenius is the only verified Amazon Ads partner that can pass Amazon Attribution tags (seller or affiliate) in-app from social media, all without SDKs. You can follow these steps and update your campaign links right now. Open another tab in your browser and follow along.
First, create your affiliate link like you normally would and enter that link into URLgenius. If you enter the link without your affiliate tags, Amazon cannot measure your commission!
The Amazon icon is highlighted, which tells you that URLgenius understands the type of link you pasted. You can customize the end of the link to match your campaign to make it easy to find later.
Click ‘Compose,” which takes you to the settings page for your Amazon app deep link. You can copy it and place it into your Threads post. Test the behavior of the link by scanning the QR code or emailing it.
Note the different features on the settings page. Contact us if you’d like a demo of all the different features.
Pro Tip: Your app deep link will look like this example, but you can use your brand’s domain for all your app deep links. This helps you extend your brand name and inspire trust in the link. Watch this step-by-step video on how to brand your app links.
Create QR codes for products on Amazon and other e-commerce marketplaces, for use online or offline! Use them in posters, displays, events, tradeshows, and giveaway promotions.
If someone scans and buys, you’ll get the commission! Just click on ‘QR Design Studio’ to customize and download your QR code for Amazon.
You’ll view your commission and Amazon traffic just like you do today; that doesn’t change, but URLgenius will also give you some basic reporting that you can use to understand the direction of your campaign.
At a glance, URLgenius will give you insight into how many times the app opened and if your audience has an iOS or Android device.
In addition to seeing the number of app opens, you’re able to see insights into referring URLs and apps when they are available, as well as the city from which your audience is clicking.
App deep linking to marketplace apps like Amazon is a great way to maximize your commissions, but you can also use URLgenius links in other channels like SMS and email.
The concept applies not only to Threads, but to other social apps like Instagram or shopping apps like Amazon and eBay (or any other app).
More in-app engagement, more $$$—need we say more? It’s time to maximize your social media promotions with app deep links.
At URLgenius, we’re here to help! Contact us for a demo or with questions at info@urlgeni.us about Amazon app deep links and QR codes.
If you found this post helpful, check out our other popular how-to posts for affiliate app deep linking:
Posted By
Scott Allan
Categories
Amazon App Deep Linking
Tags
amazon affiliate mobile app url, amazon influencer on threads app, generate amazon mobile app link for threads app, link threads app to amaozon app