(Read in entirety at Search Engine Land. Published 2011)
This summer, I dedicated my columns to exploring the disruptive effects QR codes will have on the core of search marketing – from SEO URL strategy, to the very notion of link building. Today, … Read More
Freshness at Search Engine Land today!
This summer, the USPS brilliantly offered a discount to mailers who integrated QR codes with their direct mail. 33% of all mail took advantage of this offer. In our view, this event has raised … Read More
Freshness at Search Engine Land today!
Quick Response (“QR”) codes have emerged as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. In this month’s column, titled “The New Link Building: How QR Codes Disrupt More … Read More
(Read in entirety at Search Engine Land. Published 2011)
Last month, I introduced the idea that QR codes could disrupt your URL strategy. Today, I’ll complete the theme with examples, and best-practice methods for optimizing QR code URLs. Let me summarize my … Read More
Freshness at Search Engine Land today!
With 1600% year-over-year increase in usage, Quick Response (“QR”), codes are emerging as the preferred 2D barcode format for “hard-linking” offline marketing to the mobile web. What will this mean to the website URLs … Read More
(Read in entirety at Search Engine Land. Published 2011)
SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the … Read More
Freshness over at Search Engine Land!
The apps smartphone users love the most – Facebook, Google Maps, Google Search, Twitter, Yelp, Groupon – all fail to send referrer data into your analytics when users click your “natural” links within these … Read More
(Read in entirety at Search Engine Land. Published 2011)
Imagine justifying your PPC budget, if you could no longer track which keywords sent each visitor. Regardless of how successful your program is today, you probably would not think twice about … Read More
