Freshness over at Mobile Commerce Daily today!
Smartphones are changing consumer behavior faster, and more significantly, than any technology ever has. What we see emerging for marketers is this “matrix” of mobile media opportunities to optimize. Learn how getting the … Read More
(Read in entirety at Search Engine Land. Published 2011)
Any smartphone shopper who’s tried to take advantage of the mobile Web will nod incredulously with Google’s recent survey that found 79% of marketers still do not offer mobile-ready content.
For … Read More
Freshness at Search Engine Land today!
Google says 21% of advertisers have a mobile optimized website. But just how “smart” is your mobile site at properly handling deep page requests from smartphone customers? In this column, I summarize original site … Read More
Posted by Brian Klais
If you’re a smartphone user in 2011, I’m sure you’d agree with me that the mobile consumer web sucks more than it should. Even retail brands that offer mobile-friendly content often frustrate would-be consumers by … Read More
(Read in entirety at Search Engine Land. Published 20110)
In this column, I want to address the subject initiated last week, titled “Why Mobile-Friendly is Not Mobile SEO,” in response to Google’s recent change in its position towards mobile … Read More
In this post I suggest a distinction for brands between being “mobile friendly” and being “mobile optimized.” I think it’s important to recognize how too narrow a definition of “mobile-friendliness” can alienate mobile consumers. I advocate for taking a more … Read More
Excellent infographic from UK mobile agency Momads, illustrating the story of how mobile is disrupting retail consumer shopping behavior: * 32% of consumers are increasingly using mobile phones to access retail websites – a 39% annual increase. * Consumers researching … Read More
