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Display Advertising

How to Create A Single App Store Link for iOS and Android with Campaign Attribution

July 13, 2020 |

App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. Create a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the right appropriate app store.Read More

iOS 14 and Tracking Consent Requirements Cast Doubt Over Attribution Platforms

June 30, 2020 |

Apple is making moves to gain more control over advertising and attribution. No matter which app you need to link into or whether it’s web banners, deferred deep linking or custom QR codes. Now is the time for marketers and agencies to think differently and consider privacy-centric platforms that let you break free from attribution SDKs while lowering your acquisition and re-engagement costs.Read More

Agency Dashboard: App Deep Linking for Multiple Clients and Brands

June 4, 2020 |

Agencies often have more than one client that needs app deep linking capabilities for brand and social apps. URLgenius offers agencies innovative tools that let you create, manage and report on app deep links across multiple clients and domains. This feature will help you streamline your operations and help your team become more efficient and more profitable. Read More

5 YouTube Best Practices That Turn Viewers Into Subscribers

August 20, 2019 |

No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.Read More

Deep Linking to the Amazon Shopping App

September 8, 2017 | | 12 Comments

The Rise of Amazon Third Party Marketplace Selling

The growth of Amazon revenue across all product categories has forever changed the retail competitive landscape. In a recent report from Slice Intelligence, Amazon captured 53% of all sales growth among … Read More

“Web-to-App” Marketing is Critical for Reaching Today’s App-Centric Consumer

November 23, 2015 | | 2 Comments

Go to any marketing conference today and you will hear a lot about breaking down marketing silos. No more marketing fiefdoms in the form of search, display, email and affiliate. The mobile obsessed, non-linear consumer journey has forced marketing teams … Read More

Reboot Your Display Advertising: Deep Link to Your Mobile App

August 5, 2015 |

Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.

What’s even more striking, however, is the split between desktop and mobile … Read More