It’s 2022, and by now (courtesy of the recent pandemic), we are all familiar with QR codes and how to use them. What was once a cool way to save time is now an essential enterprise solution that is taking the marketing world by storm. More and more businesses and organizations are using QR codes in their marketing campaigns in some really new and creative ways.
Whether you’re an influencer who sells beauty products or a media publication giant, you already know that Snapchat is an important platform to expand the number of eyes that are taking in your content—even if it is just a story post or two. But how do you get more Snapchat-inclined people to follow you on the app?
How about with a dynamic QR code?
What do you mean by dynamic you ask? How will that help increase my Snapchat followers? Well, let’s dive in to answer those questions.
Increasing Your Snapchat Followers With a Snapchat QR Code
Okay, so first things first—dynamic— what is that? A dynamic QR code differs from a typical one in that it allows you to change the destination that it takes the scanner to at any time without ever having to print a new one.
This feature is great, considering marketing strategies are constantly changed and altered to ensure that goals are met with precision. And when you do modify the destination that a specific QR code takes you to, you won’t be breaking the scanning experience.
Now let’s say you’re an influencer with a large following on YouTube, and let’s say your niche is offering various makeup tutorials. You’re most likely sponsored by different makeup brands—brands that you are recommending to your subscribers.
But what if you can offer them exclusive, short-form tutorials and recommendations on YouTube? And what if non-subscribers who happen to stumble upon your YouTube content tend to use Snapchat significantly more than YouTube? How can you marry these two demographics as part of your umbrella of different followers?
With this lovely dynamic QR code that we’ve been raving about, of course. Place it at the end of your tutorial videos, or even offline on any print marketing materials—such as business cards or displays.
Dynamic QR code marketing works great for major companies with a Snapchat following, as well. Many magazines and news sites, like TMZ, People Magazine, and others, have Snapchat Stories profiles to reach more millennials and Gen Zers.
Placing a QR code in their magazine or TV slot is a simple, straightforward way to expand their Snapchat footprint.
Okay, one more question then: how do you get your hands on one of these magical QR codes? Well, at URLgenius, we’ve perfected our platform to help you easily generate your own Snapchat QR code— so easy that you don’t even need to install a single thing or require any technical resources. Let’s get into it!
Step-By-Step: How To Use the URLgenius Snapchat QR Code Generator
Need to generate a Snapchat QR code for your channel or tutorial video? Easy. At URLgenius, we’ve perfected the process— you don’t need any technical resources, and there’s nothing to install. Let’s get started at the URLgenius home page.
To create your QR code for your print marketing, you start with the link to the desired Snapchat profile page. Paste the link into the URLgenius homepage to update the link and create the Snapchat QR code. For example, to the People Magazine Snapchat profile.
Notice that you are given the option to customize the end of the URL to align it with your campaign. This will also help you find the link in your list of links in the URLgenius dashboard. For example, here we’ve pasted the link to the People Magazine Snapchat profile. We then went ahead and changed the end of the URL after the backslash to make it align with the campaign.
Next, simply select “Compose,” and you’ll be taken to the settings page for your app deep link and Snapchat QR code, where you can test it. The settings page is also where you can control the design and settings and download it in different formats for your graphic designer.
Notice in the settings that you have a “Routing” tab where you can change the destination of the code, and that includes a few other advanced settings. You can also check to see how many times the code has been scanned and how many times the app has been opened. Contact us if you need help changing the destination!
Click “QR Settings – Design Studio,” where you can fine-tune all of your QR code’s settings before downloading it. You can change the colors, logo, and even the shape and size of your QR code. Your changes might affect your audience’s ability to scan the code successfully.
Before downloading the code, make sure it is set to the right density—this will ultimately affect your visitor’s ability to scan the code. Contact us if you need help setting up the QR code in terms of its density, size, color, logo, and placement.
Pro Tip: QR codes are easy to create, but it’s easy to get something wrong and make the code unscannable. Whether you’re using the code for video or television, print, email, packaging, or retail displays; all QR codes need to be optimized for design, size, density, channel, and placement.
Make sure to check out our QR Experience Playbook and QR Code Strategy Guide to learn more about the common mistakes and what to consider with regard to apps, websites, and QR analytics.
Also, if you need to create personalized QR codes for YouTube or any other app, URLgenius has an API. We can even create them for you and send them directly to the printer! We are QR code experts, so don’t hesitate to contact us for advice.
Snapchat QR Code Analytics
URLgenius will track scans separately from clicks, which is helpful when you’re using the QR code and the link in a multi-channel campaign. Tracking scans is a great way to enhance your first-party data over time as you increase your understanding of how your customers and prospects like to engage with your brand. Contact us to discuss your reporting requirements.
The following chart shows the volume of YouTube app opens by platform and device. The app open rate tells you what percentage of people who scanned had the YouTube app installed for iOS and Android.
This chart shows scans by city and separately by language preference. These anonymous insights help you figure out where and how to focus your campaign, both in terms of geography and language.
Check your spending during the month at any time by clicking “Settings” or “Activity” from the menu. Just be aware that there is a one-hour delay in reporting.
URLgenius Is Here To Help You Increase Your Snapchat Subscribers with QR Codes and App Deep Links
We are always here to help you with your Snapchat advertising campaigns, app deep links, and QR codes! Try using your QR code creatively across marketing channels and everywhere your customers are likely to scan it.
Contact us with questions at email@example.com about dynamic Snapchat QR codes and deep links.
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