Google announced yesterday that it’s rolling out app indexing on iOS “in the coming weeks.” This allows users to open mobile app content and deep links directly from Google search results; a capability that Android users already enjoy. Check out the article on The Verge.
App developers, retailers and other sites can capitalize on these changes by making sure their content and apps are setup for app indexing. Check out the post on the Google Developers Blog including tips on how you can get your apps and content ready.
Get ready! Contact us if you need help finding ways to capitalize on this change.