It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants go all out to out-prank themselves and each other.
What’s different this year is that more of us will discover these April Fool’s jokes while searching on our phones and tablets. In fact, the shift from big to small screens is so marked, Covario predicts that “by the end of 2013, a mobile device will drive one out of every three searches.” That’s a huge change in behavior that has a serious impact on your marketing efforts.
Your customers may not be searching for your April Fool’s joke today, but that doesn’t mean they aren’t searching for something you offer. According to Comscore, search is the #1 mobile browser activity. That means your site needs to respond appropriately to the smaller screen or you run the risk of losing traffic and conversions quickly.
In fact, Google says a whopping 75% of mobile searches trigger follow-up actions like in-store visits, phone calls, purchase, and word-of-mouth sharing. And 55% of those mobile search conversion events happen within an hour.
To get a sense of how your mobile sites stack up, Pure Oxygen offers several free diagnostic tools you can try right now:
You can’t fix what you don’t know is broken. Our tools help you identify problems before they affect your campaign performance, search results and user experience. Anything less would be…well, foolish!