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Retailers Face a Build or Buy Decision for Omnichannel Deep Linking

July 13, 2015 | | 1 Comment

For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More

App Deep Linking: Making Web Links That Adapt to Mobile Apps

January 21, 2015 | | 3 Comments

Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.

One … Read More

Research: 1 in 5 Retailers Serving up Mobile Search Errors to Holiday Shoppers

November 21, 2013 | | 1 Comment

Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites.

New Tools To Make Your Mobile Site Golden. Like Fibonacci.

May 8, 2013 |

Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and … Read More

Don’t Be Fooled: We’re Viewing Smaller Screens

April 1, 2013 | | 1 Comment

Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen

It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants … Read More

Google Strips Keyword Data on iOS6 Searches – But Not Android? Not Yet…

September 28, 2012 |

Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6.

This development was uncovered here and discussed at Search Engine Land. … Read More