If you’re setting a paid search campaign for Amazon you need an app deep link or miss out on measuring sales and engagement for remarketing. In other words, your campaign drives almost zero measurable benefit. That’s why you’re seeing clicks in the Amazon ads console but and no conversion but your overall sales are going up and the your campaign isn’t getting credit. This post shows you how to fix it.Read More
For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More
Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
One … Read More
Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites.
Today’s post is brought to you at exactly 11:23 (CST) by the numbers 5-8-13. My fellow mathletes will recognize that as a sequence of Fibonacci numbers where each subsequent number equals the sum of the previous two and … Read More
Mobilize your marketing efforts with a mobile brand audit from Pure Oxygen
It’s April Fool’s Day again and the web is overrun with everything from Google Nose to Roku Streaming Shades to Nokia Microwaves. There’s no shortage of fun as the Internet giants … Read More
Marketers are starting to hear a new “giant sucking sound.” It’s the sound of vital iPhone and iPad search data being taken from their analytics with each new installation of iOS6.
This development was uncovered here and discussed at Search Engine Land. … Read More
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