QR codes for Facebook and other social networks are a great way to get more followers and increase engagement with your brand’s profile. Consumers have become more accustomed to scanning QR codes presenting an opportunity for marketers to use them in a wide variety of touchpoints. A customer or prospect that scans your QR code can immediately engage with your social content without doing a Google Search for your brand.
This QR example opens the Facebook app to the Zara brand profile:
The key thing to remember is that your Facebook QR code needs to open the Facebook app. That may seem obvious, however, most QR code generators cannot create codes that open apps (which means you’ll be sending your visitors to the Facebook website login instead!) This ultimately results in low conversion rates. You may get a lot of scans on your FB QR code, but no additional followers or engagement— because most people do not want to log in to the Facebook website.
Remember, the Facebook app is persistently logged into, so why not use a QR code designed to open the app and avoid that mobile web login!? URLgenius lets you instantly generate and test a QR code that opens the Facebook page directly to your profile or other screens in the Facebook app.
In the screenshot below we’re creating a QR code to Zara’s Facebook brand profile:
The link you’re creating will be seen by your visitors when they scan the QR code. You can also use your brand’s domain for the link (which is recommended). Also note you can customize the end of the link— this is helpful for finding your QR analytics in the URLgenius dashboard. In this example, we’ve customized it to be ‘zara-2022-campaign’.
Now click the “Compose” button to generate your QR code then click the tab called ‘QR Settings to download it. Remember you can go back and get your QR code or even change the destination!
You can upload your brand’s logo or change the colors of the QR code Beware that changing the design of the QR code can affect the ability to scan! To get QR codes right for your use case and scanning distance you need to make sure to get the details right!
Contact us with questions and avoid a QR code fail!
Pro Tip: You can create a QR code that opens other page types in the Facebook app. Create a QR code that opens to a Facebook group, event, or even a specific post. Think about specific Facebook App QR codes in relation to your marketing objectives.
QR codes are easy to create but it’s easy to get something wrong and make the code unscannable. Whether you’re using the code for television, print, email, packaging, or retail displays; all QR codes need to be optimized for design, size, density, channel, and placement
Make sure to check out our QR Experience Playbook and QR Code Strategy Guide to learn more about the common mistakes and what to consider in relation to apps, websites, and QR analytics.
Also, if you need to generate personalized QR codes for Facebook or any other app, URLgenius has an API. We can even create them for you and send them directly to the printer! We are QR code experts so don’t hesitate to contact us for advice.
You can log in to your URLgenius dashboard at any time to understand how often your QR code is being scanned. URLgenius will track scans separately from clicks. This is helpful when both the QR code and the link are in a multi-channel campaign.
Tracking scans is a great way to enhance your first-party data over time as you increase your understanding of how your customers and prospects like to engage with your brand.
The following chart shows the number of Facebook app opens by platform and device. The app open rate tells you what percentage of people who scanned had the Facebook app installed for iOS and Android.
This chart shows scans by city and separately by language preference. These insights are anonymous and help you confirm the focus of your campaign geographically and by language.
Check your spending during the month at any time by clicking ‘Settings’. Just remember that there is a one-hour delay in reporting. You can create QR codes for any social app or even your own brand app. And if you need help or guidance just let us know.
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