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The Pure Oxygen Mobilize Blog :: Tips for Optimizing Mobile Search, Social, App, and QR Marketing Performance

How to Link into Your App From Instagram Link Stickers Using Your Brand’s Domain

October 13, 2021 |

Using your brand’s domain with Instagram Link Stickers presents brand continuity to your audience looks more professional. More importantly, it inspires trust in the link and that will lead to higher conversion helping you reach your goals faster.Read More

How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns

September 20, 2021 |

Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More

How to Optimize QR Codes for Display Size and Scanning Distance

August 2, 2021 |

Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.Read More

The 5 Most Common QR Code Fails Marketers Make

June 24, 2021 |

5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More

3 Ways to Inspire Brand Confidence with Your QR Strategy

May 15, 2021 |

As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests. 

A recent Deloitte … Read More

QR Codes: Then, Now & What You Need to Know for Success Tomorrow

April 23, 2021 |

One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More

Podcast Marketing and How Marketers Can Avoid the Number One Promotion Mistake

March 12, 2021 |

Podcast marketing is now a hot trend but promoting them can be challenging. Facebook and other platforms do not want you to leave their app to open a podcast app. When a mobile user clicks the link to open your podcast, the embedded browser for Facebook and other apps will direct your visitor to a web login screen which breaks the connection to the podcast. You can easily fix this with app deep linking.Read More

Bracing for Impact: iOS 14, Advertising and App Privacy

February 18, 2021 |

Apple’s new privacy policy presents new challenges for marketers. Whether your goals are increasing brand engagement or app installs, there are innovative, organic campaign techniques that exist today that do not require SDKs or put your company at risk for a data breach or a privacy backlash.Read More

Amazon Affiliate Q&A: How App Deep Linking Triples Conversion

September 30, 2020 | | 1 Comment

We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.Read More