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The Pure Oxygen Mobilize Blog :: Tips for Optimizing Mobile Search, Social, App, and QR Marketing Performance

The 5 Most Common QR Code Fails Marketers Make

June 24, 2021 |

5 of the most common mistakes marketers make with QR codes – and how to avoid making them yourselfRead More

3 Ways to Inspire Brand Confidence with Your QR Strategy

May 15, 2021 |

As a marketer, your number one job should always be to deliver brand trust to your consumers – matching your promises to their needs, staying relevant with the times and always acting in their interests. 

A recent Deloitte … Read More

QR Codes: Then, Now & What You Need to Know for Success Tomorrow

April 23, 2021 |

One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.Read More

Podcast Marketing and How Marketers Can Avoid the Number One Promotion Mistake

March 12, 2021 |

Podcast marketing is now a hot trend but promoting them can be challenging. Facebook and other platforms do not want you to leave their app to open a podcast app. When a mobile user clicks the link to open your podcast, the embedded browser for Facebook and other apps will direct your visitor to a web login screen which breaks the connection to the podcast. You can easily fix this with app deep linking.Read More

Bracing for Impact: iOS 14, Advertising and App Privacy

February 18, 2021 |

Apple’s new privacy policy presents new challenges for marketers. Whether your goals are increasing brand engagement or app installs, there are innovative, organic campaign techniques that exist today that do not require SDKs or put your company at risk for a data breach or a privacy backlash.Read More

Amazon Affiliate Q&A: How App Deep Linking Triples Conversion

September 30, 2020 | | 1 Comment

We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.Read More

iOS 14: Shift Focus to Organic App Install Strategies While You Have Time

September 16, 2020 |

The limited ability for app marketers to drive app installs with paid media on iOS 14 devices will put a spotlight on organic strategies. Make sure you optimize your organic app install growth with these tactics which will help provide you with maximum organic reach. Read More

eBay Seller Q&A: How to Link to the eBay App vs. Website to Increase Revenue

June 3, 2020 |

In this eBay seller interview we learn how easy it is to create app deep links for affiliate marketing into the eBay app to avoid website login screens and to increase engagement and conversion. Creating eBay app deep links takes very little time plus you can use your brand’s domain for your app deep links.Read More

How to Setup Paid Search Campaigns with App Deep Linking

June 2, 2020 |

You don’t need SDKs or technical resources to update your paid search campaigns to open your app for iOS and Android from the same link. Marketers can update existing paid search campaigns with app deep links that can open your brand’s app if installed while giving you control over the fallback URL when it’s not installed. This blog post takes you through the steps for turning a typical web search campaign into a powerful app re-engagement channel.Read More