New research from Pure Oxygen Labs reveals a stunning lack of deeplink support across the top 50 retailers’ mobile apps. Deeplinks, like those created by URLgenius and others, make it easy to send people directly into an app – be it a standard social media app like Facebook or Twitter, or a custom app from a retailer. Today, over 70% of the top retailers have invested in apps as a way to drive more traffic, engagement and conversions.
Pure Oxygen Labs’ findings show:
As of June 2014, only Etsy, Jack Threads and Groupon have deeplink support for both iOS and Android versions of their respective apps.
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A Convincing Case for Deeplink Support in Your App
A Deluge of Deeplinking Experience
Retailers should define a deeplink strategy that address all of the opportunities mentioned above. First, decide what app content stakeholder groups may want to link customers into. Second, make sure those app pages have distinct URL addresses. Finally, deploy deeplink technology that can gracefully perform the app detection and routing for iOS and or Android customers.
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