SoundCloud App Deep Linking and Tracking App Opens, Geo, Referring UR

The SoundCloud Platform is Part Music Service Part Creative Hub

A favorite of DJs and music producers, SoundCloud is the go-to platform for all types of musicians, artists, bands and songwriters. The company started as a platform for independent musicians and is now not just a music service but an important artistic hub and tool for free music distribution.

When promoting SoundCloud artists, it is important to understand users preferences for app vs. web. If your listeners prefer, the SoundCloud app, you may not want to waste promotional dollars driving traffic to the SoundCloud website.

Mobile app deep linking for SoundCloud via URLgenius

SoundCloud App Deep Linking and Tracking App Opens

One way music creators and promoters can understand listener engagement more effectively is to track SoundCloud mobile app opens across marketing channels and audiences. URLgenius lets you create custom links for SoundCloud profiles and songs while tracking app opens on iOS and Android. URLgenius analytics shows app opens by device as well as the referring URL and geography when available. You can also append UTM tracking parameters for Google Analytics and other tracking solutions. This is helpful for attributing SoundCloud app opens to certain channels including email, display or paid search.

Mobile app deep linking for SoundCloud via URLgenius

Step-by-Step: Creating URLgenius Links to the SoundCloud App

First login to SoundCloud on your desktop computer and navigate to the artist, song, podcast or playlist you want to link to in the SoundCloud app for iOS or Android. Here is a link example to a remix album by the artist Tiesto:

“https://soundcloud.com/tiesto/summer-nights-ti-stos-deep“

Copy that link to the clipboard.

Note: You can also copy the link by clicking the ‘Share’ button. Notice the link is the same as if you were to copy the link from the address bar of your browser.

Deep linking to SoundCloud artists and tracks.

Deep linking to SoundCloud artists and tracks.

Now login to URLgenius and copy/paste that link into the URLgenius home page. Notice that the SoundCloud icon is highlighted. The highlighted icon lets you know URLgenius recognized the link.

Deep linking to SoundCloud artists and tracks.

Deep linking to SoundCloud artists and tracks.

Also notice there is a field where you can customize the end of the link. If you do not customize the link, URLgenius will assign random characters. In this example, we customized it with ‘tiesto-new’.

Deep linking to SoundCloud artists and tracks.

Deep Linking to Artists and Tracks in the SoundCloud App

• Now select ‘Compose’ and you will be brought to the settings page for the link.
• This settings page where you can copy the link for placement in emails, display advertising, event paid search or print ads.
• You can also test the behavior of the link using your mobile device by scanning the QR code.

Deep Linking to Artists and Tracks in the SoundCloud App

Deep Linking to Artists and Tracks in the SoundCloud App 

URLgenius Analytics and SoundCloud App Opens

You can login to URLgenius anytime to see how many times your links are opening the SoundCloud app.

• Here is an example chart for daily visitors and clicks by date range:

• The next chart below shows SoundCloud app opens by platform.
• Using these charts, you can estimate what percentage if your audience has the SoundCloud app installed on their mobile app for iOS and Android.
• App store opens indicates those who have interest content but don’t have the SoundCloud app installed

Deep Linking to the SoundCloud App for iOS and Android

Deep Linking to the SoundCloud App for iOS and Android

• And here’s a chart example of clicks by device and by state.

Deep Linking to the SoundCloud App for iOS and Android

• As a reminder, after a click there is a one hour delay in reporting.
• We will send you an analytics update each month when one or more of your links receives one or more clicks in a single calendar month.

You can update your social profile links in the same way for Spotify, YouTube, Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest, Linkedin, Messenger, Telegram, Spotify, the New York Times and even Amazon and other shopping apps.

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