Social is the Dominant Force Behind the Growth in Digital Spend
Mobile continues to transform the advertising industry. Consider some of the highlights from a new U.S. ad spending forecast for 2017 from Emarketer. Total digital spend continues to see … Read More
For those new to the term, URL schemes enable a link to open a page deep within a mobile app. In addition, they enable a link to trigger a feature in the mobile device such as the camera. About two years ago we did … Read More
In just a few short years, Snapchat has quickly become a very important marketing channel for reaching younger demographics. eMarketer is predicting Snapchat’s U.S. user base will jump this year by 27.2% to 58.6 million users surpassing Twitter at 56.8 … Read More
Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More
Over the past few years, many of today’s ecommerce leaders have increased their investments in mobile apps. Now approximately half of the Internet Retailer 500 has an app for iOS or Android or both. Many of those apps are enabled with … Read More
Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More
Last February, Criteo released their Q4 2015 State of Mobile Commerce Report which analyzed over 1.5 Billion online transactions on mobile devices. One of the most important takeaways from the paper was that mobile apps converted at a higher rate than … Read More
Retailers are on the front lines when it comes to changing consumer behavior. Capitalizing on the incredible rise of the mobile app ecosystem has allowed today’s ecommerce leaders to target their best customers more effectively with new mobile shopping experiences.
Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More
