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September 13, 2017

Deep Linking to the Spotify App While Tracking App Opens

Spotify App Deep Linking Spotify Subscriber Growth

The growth of Spotify continues to change the way millions of people listen to music. According to a March 2017 announcement, the company has surpassed 50 million subscribers. With millions of songs available among all types of music genres, the job of music promoter has never been more challenging.

Deep linking to the Spotify app lets you track app opens on Android and iOS devices from the same link. You can also gain insights into referring URLs and geographic distribution of clicks.

Spotify App Deep Linking

Deep Link to the Spotify App While Tracking App Opens

One way that public relations firms can promote artists and songs more effecively is to track Spotify app opens across marketing channels. URLgenius lets you create custom links for Spotify artists and songs that can track app opens on iOS and Android while showing you the referring URL and geography when available. In addition, you can append UTM tracking parameters for Google Analytics and other tracking solutions. This is helpful for attributing app opens to certain channels or audience segments.

Spotify App Deep Linking

URLgenius Deep Linking for Spotify

First login to Spotify on your desktop computer and navigate to the artist, song or playlist you want to link to in the Spotify app for iOS or Android. To locate and copy the link, click on share in the menu.

Spotify App Deep Linking for iOS and Android

Next click the ‘less than greater than’ symbols.

Spotify app deep linking with URLgenius

URLgenius App Deep Linking for Spotify

Spotify App Deep Linking

You have just copied that link to the clipboard but we don’t all the code copied, we only need the link itself. Now open a text editor such as notepad and paste the contents. Highlighted in the screenshot below is the link to the artist (song or playlist):

Spotify App Deep Linking

Deep Linking to Spotify App to Track App Opens

Spotify App Deep Linking

Important: You must remove the word ’embed’ from the path. That leaves you with this link to paste into URLgenius:

https://open.spotify.com/artist/3Bd1cgCjtCI32PYvDC3ynO

Now login to URLgenius and copy/paste that link into the URLgenius home page.

Deep Linking to SPotify with URLgenius.

Deep Linking to the Spotify App to Track App Opens

Deep Linking to SPotify with URLgenius.

  • Notice that the Spotify icon is highlighted.
  • The highlighted icon lets you know URLgenius recognized the link.
  • Also notice there is a field where you can customize the end of the link. If you do not customize the link, URLgenius will assign random characters.
  • In this example, we customized it with ‘favoriteartist’.

Spotify App Deep Linking with URLgenius

Deep Linking to Spotify App with URL Genius Step-by-Step

Spotify App Deep Linking with URLgenius

  • Now select ‘Compose’ and you will be brought to the settings page for the link.
  • This is where you copy the link for placement in emails, display advertising, event paid search or print ads.
  • You can also test the behavior of the link by scanning the QR code.

Deep Linking to Spotify with URLgenius

Deep Linking to Spotify App for iOS and Android While Tracking App Opens

Spotify App Deep Linking with URLgenius

URLgenius Analytics and Spotify App Opens

You can login to URLgenius anytime to see how many times your links are opening the Spotify app.

  • Here is an example chart for daily visitors and clicks by date range:

Deep Linking to Spotify App with URLgenius to Track App Opens

Deep Linking Metrics for the Spotify App

  • The next chart below shows Spotify app opens by platform.
  • Using these charts, you can estimate what percentage if your audience has the Spotify app installed on their mobile app for iOS and Android.
  • App store opens indicate those who have interest content but don’t have the Spotify app installed.

Deep Linking Metrics for the Spotify App

Deep Linking to Spotify with URLgenius No SDK Required

Deep Linking Metrics for the Spotify App

  • And here’s a chart example of clicks by device and by state.

Deep Linking Metrics for the Spotify App

Deep Linking to Spotify App Opens by State

Deep Linking Metrics for the Spotify App

  • As a reminder, after a click there is a one hour delay in reporting.
  • We will send you an analytics update each month when one or more of your links receives one or more clicks in a single calendar month.

You can update your social profile links in the same way for YouTubeFacebookInstagramSnapchat, Twitter, YouTube, Pinterest, Linkedin, MessengerTelegramSpotify, the New York Times and even Amazon and other shopping apps.

Sign-up and Login now and get started.

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