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App Marketing

How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns

September 20, 2021 |

Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More

Smarter App Install Banners: A Radically Easy Approach To Grow Organic App Installs

August 6, 2020 |

App install banners can be a powerful tool for driving organic app installs and yet many companies still do not use them or deploy solutions with limited success. This blog post will tell you how to implement banners for your your website designed to accelerate organic installs while lowering your cost per install (CPI).Read More