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May 3, 2017

Smart App Banners for Mobile Websites

Converting Mobile Website Users to App Users

Smart App Banners for iOS and AndroidConverting mobile website visitors into frequent app shoppers is important because app shoppers are known to engage more and spend more. Mobile website banners can be an effective tool for increasing awareness, engagement and app downloads and yet many advertisers don’t use them for technical reasons or because they do not have the resources required to implement and maintain banners for iOS and Android.

Smart App Banners for Mobile Websites

Mobile App Smart Banners for iOS and Android: Roadblocks and Requirements

A key challenge with mobile app banners for websites is the resources needed to build solutions both iOS and Android. Apple Smart Banners for example, only support Safari and cannot be displayed in other browsers such as browser apps or embedded browsers like those found in Facebook and Twitter. Some companies allocate resources to build custom solutions.

For most smart banners, if the consumer lands on a web page deep in the site and then clicks on the banner to open the same page inthe app, they will arrive at the home page instead. At that point, they need to navigate to the same page in the app which can often be frustrating or impossible. Smart banners that deep link beyond the home page have become a key requirement for maximizing engagement.

In addition, marketers should also have ability to design and customize smart banners without engaging technical resources. This capability is important when testing campaign and conversion strategies as mobile apps iOS and Android mature.

Smart App Banners for Mobile Websites

Smart App Banners for iOS and Android

Smart App Banners for iOS and Android No SDK or Development RequiredThe technology behind smart app banners is called mobile app deep linking which typically requires development resources and the implementation of a Software Development Kit or SDK.

Smart banners like URLgenius do not require an SDK and use a cloud-based approach to deep linking. URLgenius solves for common smart banner challenges without the need for costly custom development and maintenance. Marketers should ensure their Smart App Banners include the following features:

  • Cloud-based enterprise serving approach no SDK
  • Routing to iOS and Android apps from same banner
  • Support for all browser and device combinations
  • Ability to disable banner display by platform or device
  • Easily preview banners by scanning a QR code
  • Customize fonts and background colors
  • Support for branded subdomains

”The URLgenius Smart Banner implementation was incredibly easy. It didn’t require any significant IT resources or platform-specific development for iOS or Android.” – Marketing Manager, IR500 Retailer

Smart App Banners for Mobile Websites

Smart App Banner User Experience on iOS and Android

App banners like those available from the URLgenius platform route visitor traffic to the right app store or page in the app depending on platform and device and whether your mobile website visitor has the app installed. If the app is installed, the banner will open the app. If the app is not installed, the banner will open the appropriate app entry in iTunes or Google Play.

Routing to any particular device or platform can be turned on or off at any time. No SDK or development required means there is no code to maintain over time. Here’s a summary of benefits compared to standard smart banner meta tags:

Smart App Banners for iOS and Android

Smart App Banners for iOS and AndroidSmart App Banners for iOS and Android All Browsers

Google Compliance for Smart App Banners

Advertisers need to ensure all mobile related banners are fully compliant with Google’s latest rules and guidelines. The design and cloud-based approach of URLgenius Smart Banners is fully compliant with Google’s latest rules for app download banners and interstitial content.

By placing URLgenius Smart Banners on your mobile web pages you can maintain your current SEO strategies while leveraging your best ranking pages to drive awareness, downloads and engagement of your mobile app.

Smart App Banners for iOS and Android

Smart App Banner Results and Impact on Conversion

Smart app banners have shown strong results for advertisers. Marketers can save time and technical resources while achieving maximum coverage for their app download banners on all browsers and devices across iOS and Android. In the case of URLgenius, retailers can immediately saw a 300% increase in app downloads in the first two weeks of deployment.

See the URLgenius blog for case studies and other deep linking tips and best practices.

Contact us at info@urlgeni.us for more information and to setup a smart app banner test with your app.