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Social Advertising

How App Deep Linking to Messenger Can Yield a 12x Return on Ad Spend

January 9, 2020 |

Social marketing continues to spark an ongoing revolution in the ecommerce and apparel industries. New brands are launching every day and a hyper-competitive marketplace is inspiring not only great design but innovative marketing technologies that improve the customer experience. Consumers … Read More

Amplify Your Snapchat Lens Awareness and Engagment with App Deep Linking

November 25, 2019 |

Anyone can create deep links into Snapchat lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click. Read More

How to Minimize Mobile Friction and Maximize Sales this Holiday Season

November 15, 2019 |

In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More

5 YouTube Best Practices That Turn Viewers Into Subscribers

August 20, 2019 |

No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.Read More

7 Ways to Turbocharge Your Instagram ROI

August 19, 2019 |

Seven Instagram app deep linking strategies designed to help you get more from your Instagram budget – more followers, more likes, more comments and most importantly, more return on investment. Learn how to deep link directly to photos, videos hashtags and IGTV. Consumers spend a lot of time in Instagram so marketers also need to link from Instagram stories or profile to their brand’s app or localized website. Seven key strategies you can implement today. Read More