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Social Advertising

How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns

September 20, 2021 |

Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More

5 YouTube Best Practices That Turn Viewers Into Subscribers

August 20, 2020 |

No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.Read More

7 Ways to Turbocharge Your Instagram ROI

August 19, 2020 |

Seven Instagram app deep linking strategies designed to help you get more from your Instagram budget – more followers, more likes, more comments and most importantly, more return on investment. Learn how to deep link directly to photos, videos hashtags and IGTV. Consumers spend a lot of time in Instagram so marketers also need to link from Instagram stories or profile to their brand’s app or localized website. Seven key strategies you can implement today. Read More

How to Create App Deep Links Into Twitter that Pre-Populate a Tweet

July 30, 2020 |

It’s been a challenging few years for Twitter.

Step-by-Step: How to Create Links that Pre-Populate Tweets

The first step is to use an deep linking platform that is designed for marketers and agencies. This example explains how … Read More

How App Deep Linking to Messenger Can Yield a 12x Return on Ad Spend

January 9, 2020 |

Social marketing continues to spark an ongoing revolution in the ecommerce and apparel industries. New brands are launching every day and a hyper-competitive marketplace is inspiring not only great design but innovative marketing technologies that improve the customer experience. Consumers … Read More

Amplify Your Snapchat Lens Awareness and Engagement with App Deep Linking

November 25, 2019 |

Anyone can create deep links into Snapchat lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click. Read More