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Social Marketing

How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns

September 20, 2021 |

Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More

How to Make Deep Links and QR Codes for Twitter

September 7, 2020 | | 14 Comments

Social media managers are always striving to increase engagement with their social content. When determining where to focus social marketing efforts, it helps to understand what percentage of a target audience has a particular social app installed on their mobile … Read More

5 YouTube Best Practices That Turn Viewers Into Subscribers

August 20, 2020 |

No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.Read More

7 Ways to Turbocharge Your Instagram ROI

August 19, 2020 |

Seven Instagram app deep linking strategies designed to help you get more from your Instagram budget – more followers, more likes, more comments and most importantly, more return on investment. Learn how to deep link directly to photos, videos hashtags and IGTV. Consumers spend a lot of time in Instagram so marketers also need to link from Instagram stories or profile to their brand’s app or localized website. Seven key strategies you can implement today. Read More

How to Create App Deep Links Into Twitter that Pre-Populate a Tweet

July 30, 2020 |

It’s been a challenging few years for Twitter.

Step-by-Step: How to Create Links that Pre-Populate Tweets

The first step is to use an deep linking platform that is designed for marketers and agencies. This example explains how … Read More

How to Create App Deep Links That Open Instagram App for iOS and Android

January 29, 2020 | | 9 Comments

As consumers, we’ve all had that experience on mobile where you click a link and despite having the related mobile app installed, the link takes you to a mobile website to login where you abandon in frustration. For brands, … Read More