Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn’t new for website marketing but the concept is now being applied to social and brand app marketing more easily. Read More
How do your get your Facebook audience to focus on a specific post especially those that are time sensitive? The answer is to link directly to that post in the Facebook app not just the Facebook website. This post tells you how.Read More
Social marketing continues to spark an ongoing revolution in the ecommerce and apparel industries. New brands are launching every day and a hyper-competitive marketplace is inspiring not only great design but innovative marketing technologies that improve the customer experience. Consumers … Read More
Anyone can create deep links into Snapchat lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click. Read More
In-app social ads are not the only option for removing friction. Marketers and agencies are finding other solutions that eliminate friction from the consumer journey and move consumers more seamlessly from social apps to retails apps. Rent the Runway, for example, uses URLgenius deep links in their Instagram stories to open the Rent The Runway app to specific product pages.Read More
No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.Read More
Seven Instagram app deep linking strategies designed to help you get more from your Instagram budget – more followers, more likes, more comments and most importantly, more return on investment. Learn how to deep link directly to photos, videos hashtags and IGTV. Consumers spend a lot of time in Instagram so marketers also need to link from Instagram stories or profile to their brand’s app or localized website. Seven key strategies you can implement today. Read More
URLgenius is used around the world by marketing agencies large and small. We Are Social is a well know international marketing agency with offices around the world. Recently, the company did some testing with the URLgenius platform and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their strategy for paid social media campaigns.Read More
Hashtags are an important part of today’s marketing toolkit. They help advertisers participate in current events and conversations while aligning products with specific category topics and brand attributes. When used with Instagram, hashtags help brands tell visual stories that create … Read More
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