January 29, 2016

Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android

Deep linking to the Instagram app for iOS and AndroidAs consumers, we’ve all had that experience on mobile where you click a link and despite having the related mobile app installed, the link takes you to a mobile website to login where you abandon in frustration. For brands, advertisers and publishers it’s a lost opportunity for engagement and revenue.

Instagram is no exception. The good news is there’s an easy way around this with URLgenius. For example, you can update the link to your Instagram profile so it can detect the Instagram mobile app for iOS and Android. You’ll increase engagement and attract more follows as you get your audience into the Instagram mobile app for iOS and Android as often as possible. Here’s a step-by-step guide.


Step-by-Step: Creating Mobile App-Aware Links for Instagram

  1. Sign up for URLgenius
  2. Copy your Instagram profile link to the clipboard.
    (In this example we’re using the online retailer Zara:
  3. Login to URLgenius: You’ll see a box where you can paste the Instagram link:

Deep linking to Instagram apps on iOS and Android


  1. Paste or type in your Instagram profile link into the box provided and select compose. (Note: If you don’t see the compose button you might be in the wrong place. Just refresh your browser and start again).

Avoid login barriers to Instagram - deep link to the Instagram mobile app.


  1. When you select compose, the next screen provides you with the URLgenius link.  Just select copy and then you can paste that link anywhere you would normally promote your Instagram profile link.

Deep Linking to Instagram


You can use your updated Instagram profile link in any marketing channel. Here are some ideas to get your started:

  • Place the updated link behind the Instagram icon on your Website so when people follow you from a mobile device they’ll go directly into the Instagram app if it’s installed (if not they’ll go the Instagram website).
  • Use this link behind the Instagram icon in your email campaigns.
  • Use this link in hashtag campaigns to drive more targeted Instagram engagement on mobile.
  • You can even use this link in display and search advertising campaigns to drive traffic to your Instagram account.
  • To view how many times your link is opening the Instagram mobile app for iOS and Android just sign in to URLgenius and click on “Dashboard” in the upper right corner.


URLgenius deep linking social appsMore Deep Linking Tips:
URLgenius supports deep linking to most social platforms. See these “how-to” articles for more information:

Facebook Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels

Twitter Deep Linking Step-by-Step: Understand Mobile Moments Across iOS and Android

Snapchat Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels 

Deep-Linking into Facebook “Pages” on Android… #ForTheLike

Top 10 iOS App Deep Linking Schemes for Mobile Social Marketers

See these these FAQs and use cases for more information and contact us if you have any questions.



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