How to Deep Link into the Reviews Tab in the Facebook App
Reviews have become increasingly important for all types of businesses. While consumers have grown accustomed to checking reviews before trying a product, business or service, companies in turn now rely on reviews to help drive new business. Facebook reviews in particular are becoming more important as consumers spend more time on the popular social network.
Promoting the review section of your Facebook profile can be challenging especially when trying to reach targeted audiences. This is especially true if you are just getting started with Facebook reviews and your customers and prospects are not accustomed to visiting that section of your profile.
In addition, marketers often want to encourage customers to post a review on Facebook after making a purchase or after using your services. Driving traffic to the main profile page may not always result in a review. So the question becomes, how can you efficiently send traffic to your Facebook reviews tab while minimizing clicks?
The answer is to link directly to reviews section of your Facebook profile. Using a browser, when you navigate to your reviews section in Facebook, notice the link in the address bar of your browser. It will look similar to this example:
The challenge in promoting a typical Facebook reviews link is that it cannot always open the Facebook mobile app. Depending on the platform or device, the user will often be taken to the Facebook mobile website. In order to like your profile or like the review or make a comment, the user would need to login. Most people abandon in these mobile moments because the Facebook mobile app is typically already installed where the user is persistently logged in. As a result, promoting the link to your Facebook reviews might generate a lot of clicks but not very many reviews, likes or comments.
Deep linking to the reviews section in Facebook mobile app:Deep linking to the reviews section in Facebook mobile app:
Solutions like URLgenius let marketers update links to Facebook reviews so they can detect and open the Facebook mobile app directly to that particular section in the profile. URLgenius links for Facebook reviews can be promoted from any channel and will consistently open the Facebook app on iOS and Android. Visitors will only be sent to the Facebook mobile website when the Facebook app is not installed on the device. Here is an example of an updated link. Try it from your mobile device to see the difference in behavior:
Another benefit of app deep linking platforms like URLgenius is reporting. Before or after you compose your event deep link, you can append any campaign tracking parameters for web or channel analytics solutions including Google Analytics. In addition, if your email platform dynamically appends UTM campaign parameters, platforms like URLgenius will maintain them upon click through.
App deep linking dashboards like URLgenius provide you with at-a-glance reporting for clicks, Facebook app opens on iOS and Android, referring URL and geography. Here is an example chart for daily clicks:
This next chart shows app opens on iOS and Android:
Marketers may also want to know what state and referring URL is driving the most event interest:
When you compose a URLgenius link, you also instantly create a QR code that will be available on the settings page. Use the QR code to link to the reviews section of your Facebook profile from printed and other offline materials. URLgenius also lets you create QR codes that link directly to the Facebook tab for videos, groups and events.
Remember to update the link to your main Facebook profile page as well as links to any other sections that you want to promote more directly including events, videos and photos.
Login and make sure to update all your Facebook links for higher conversion and audience engagement!
See these “how-to” articles for more deep linking and QR code best practices: