Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.
One … Read More
While most retailers still used dedicated mobile sites to power their mobile shopping in 2014, a significant shift is underway as retailers migrate towards responsive design and dynamically served mobile sites.
Based on mobile SEO audits Pure Oxygen Labs … Read More
Experts have predicted mobile to be the breakout star for many years now. In 2015, the wake-up call is ringing loud and clear: Mobile is no longer a nice-to-have. According to the IBM Digital Analytics Benchmark, mobile devices drive more … Read More
It’s official. Google is rolling out new mobile-friendly labels in its search listings. In other words: Mobile SEO is now a requirement for mobile commerce and anyone who hasn’t made an effort to get on Google’s mobile nice list may … Read More
Following Google’s lead – as it often does – Bing just announced changes to its mobile SEO crawler and processes which affects how sites are crawled, selected, indexed, and ranked. Outside of Barry Schwartz at Search Engine Land, the … Read More
Does your mobile search engine ranking matter? You better believe it does. New research from seoClarity shows that the #1 ranked mobile link gets 3x more clicks than the #2 link, and the numbers drop dramatically from there.
Couple this … Read More
Industry research confirms that consumers are increasing the time they spend inside smartphone apps. Localytics recently reported the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing … Read More
New research from Pure Oxygen Labs reveals a stunning lack of deeplink support across the top 50 retailers’[1] mobile apps. Deeplinks, like those created by URLgenius and others, make it easy to send people directly into an app – be it a … Read More
Earlier this week, Facebook announced a new enhancement to its App Link technology. Connecting between a Facebook ad or post into an app is now easier.
While this announcement certainly drives momentum for deeplinking and is great for Facebook in … Read More
