[Updated on 12/15/12; originally published 5/28/12]
App URL schemes aren’t just for app developers; they can also turn ordinary web links, email links, or QR codes into powerful app-aware links. Smartphone and tablet users respond to app-aware links because they create a more seamless mobile experience and reduce friction (no one likes hunting for app icons and re-entering login credentials).
Here are the 10 most important app URL schemes you need as a marketer to mobile-optimize your brand’s iOS and Android experience. In most cases, deep links can be created to launch the brand profile directly inside each app.
Note: To try these on your device, visit this page from your smartphone or tablet (shortlink po2.co/urlschemes) or scan the individual QR below. If the app isn’t on your device, you’ll see an error message. If the app is installed, it’ll auto-magically open.