December 15, 2014

Top 10 iOS App Deep Linking Schemas for Mobile and Social Marketers

Mobile deep linking without SDKs for APIs!

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One of the best kept secrets in mobile marketing is that the most popular social media iOS apps have well-defined URL addresses for the key pages inside the app. These app URL schemes are typically defined for enabling app-to-app communication. But they are also used by savvy marketers to transform ordinary mobile web and email links into powerful app deep links. Studies have shown that most mobile users who click social media links on their device have those apps installed.

Here are the 10 most important iOS app URL schemas marketers use to deep link their way to more mobile engagement. If your company has a presence on these social networks or websites, start using these schemas and deep links in your social media marketing today.

#1: Facebook Page App Schema

Facebook App Deeplink Icon for iOS Android fb://profile/[id] 


#2: Twitter Page App Schema

Twitter App Deeplink Applink Icon for iOS Android  twitter://user?screen_name=[id] 


#3: Google+ Page App Schema

Google+ Plus App Deeplink and Applink Icone for iOS Android  gplus://[id] 


#4: Pinterest Page App Schema

Pinterest App Deeplink Applink Icon for iOS Android  pinterest://user/[id] 


#5: Instagram Page App Schema

Instagram App Deeplink Applink Icon for iOS Android  instagram://user?username=[id]


#6: YouTube Page App Schema

YouTube App Deeplink Applink Icon for iOS Android[id] 


#7: Yelp Page App Schema

Yelp App Deeplink Applink Icon for iOS Android  yelp:///biz/[id]


#8: LinkedIn Page App Schema

Linkedin App Deeplink Applink Icon for iOS Android  linkedin://profile?id=[id] 


#9: Tumblr Page App Schema

Tumblr App Deeplink Applink Icon for iOS Android  tumblr://x-callback-url/[id] 


#10: Twitter ‘Tweet’ App Schema

Twitter Tweet App Deeplink Applink Icon for iOS Android  twitter://post?[] 



  1. At the very least the linkedin:// scheme does not work anymore!

    • Brian

      Thanks for the comment Michael. LinkedIn’s URL scheme has always been a bit frustrating and finicky … and varies by platform. In our tests, the LinkedIn URL Scheme does work (currently) on iPhone 4/5 and iOS6 in general, but not on Android, sadly. The good news is that for iOS users, LinkedIn has enabled deep-links to connect users directly to your LinkedIn profile, say via a QR code, using the following protocol: linkedin://profile/{id} where id = your personal ID not a company ID. This is promising news and I’m glad LinkedIn decided to use a similar convention as Facebook for allowing deep mobile links. Thanks again!

  2. This is the first time I see Pinterest url scheme that is not “pintint12″.
    I tried it and it does open the App. But what are the parameters it uses? How do I point to a specific board or user?
    Didn’t find any information on google.

    • Brian

      Thanks for the comment Yariv. Glad you find it useful! Pinterest has one of the more intuitive and better designed URL schemes around. Basically you can append the mobile web page URL pathway to the pinterest:// url scheme and the deep link just works (in most cases).

      To deep link a specific pin, the URL scheme to use is pinterest://pin/{id]/ For example, pinterest://pin/148759593912957064/ links to a pin on my board.

      To deep link to a user, it’s pinterest://user/{handle}/ For example, pinterest://user/bsklais deep links to my profile.

      Pinterest does not seem to support deep-linking into a user board. You’ll see that trying pinterest://user/{board-name} or even just pinterest://{board-name} generate app errors.

      Good luck!

  3. Daniel

    Can you share how you created the shortened URL for Facebook’s App URL Scheme?
    I want to create a link where I can direct users from an Android application to our Facebook page.


  4. Where did you find documentation on Groupons url scheme? I cant find ANYTHING about it on google or in the groupon api docs

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