One of the best kept secrets in mobile marketing is that the most popular social media apps have well-defined URL addresses for the key pages inside the app. These app URL schemes are typically defined for enabling app-to-app communication. But they are also used by savvy marketers to transform ordinary mobile web and email links into powerful app deep links. Studies have shown that most mobile users who click social media links on their device have those apps installed.
Here are the 10 most important app URL schemas marketers use to deep link their way to more mobile engagement. If your company has a presence on these social networks or websites, start using these schemas and deep links in your social media marketing today.