December 15, 2014

Top 10 iOS App Deep Linking Schemes for Mobile Social Marketers

Mobile deep linking without SDKs for APIs!

Try URLgenius: Mobile deep linking without SDKs or APIs. Detect and auto open brand and social apps. Pass parameters to analytics dashboards:

One of the best kept secrets in mobile marketing is that the most popular social media iOS apps have well-defined URL addresses for the key pages inside the app. These app URL schemes are typically defined for enabling app-to-app communication. But they are also used by savvy marketers to transform ordinary mobile web and email links into powerful app deep links. Studies have shown that most mobile users who click social media links on their device have those apps installed.

Here are the 10 most important iOS app URL schemas marketers use to deep link their way to more mobile engagement. If your company has a presence on these social networks or websites, start using these schemas and deep links in your social media marketing today.


#1: Facebook iOS App Page URL Scheme

Facebook App Deep Link Code for iOS and Android fb://profile/[id] 


#2: Twitter iOS App Page URL Scheme

Twitter App Deep Link Code for iOS and Android  twitter://user?screen_name=[id] 


#3: Google+ iOS App Page URL Scheme

App Deep Link Code for iOS and Android  gplus://[id] 


#4: Pinterest iOS App Page URL Scheme

Pinterest App Deep Link Code for iOS and Android  pinterest://user/[id] 


#5: Instagram iOS App Page URL Scheme

Instagram App Deeplink Applink Icon for iOS  instagram://user?username=[id]


#6: YouTube iOS App Page URL Scheme

YouTube App Deep Link Code for iOS and Android[id] 


#7: Yelp iOS App Page URL Scheme

Yelp App Deep Link Code for iOS and Android  yelp:///biz/[id]


#8: LinkedIn iOS App Page URL Scheme

LinkedIn App Deep Link Code for iOS and Android  linkedin://profile?id=[id] 


#9: Snapchat iOS App Page URL Scheme

Snapchat App Deep Link Code for iOS and Android  snapchat://add/[id] 


#10: Tumblr iOS App Page URL Scheme

Tumblr App Deep Link Code for iOS and Android  tumblr://x-callback-url/[id] 

URLgenius deep linking social apps

More Deep Linking Tips:
URLgenius supports deep linking to most social platforms. See these “how-to” articles for more information:

Snapchat Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels 

Deep-Linking into Facebook “Pages” on Android… #ForTheLike

Instagram Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android

For more information about URLgenius see these these FAQs and use cases.

If you have any questions about mobile app deep linking to any type of app for iOS or Android or if you need support setting up a test contact us we are happy to help!



  1. At the very least the linkedin:// scheme does not work anymore!

    • Brian

      Thanks for the comment Michael. LinkedIn’s URL scheme has always been a bit frustrating and finicky … and varies by platform. In our tests, the LinkedIn URL Scheme does work (currently) on iPhone 4/5 and iOS6 in general, but not on Android, sadly. The good news is that for iOS users, LinkedIn has enabled deep-links to connect users directly to your LinkedIn profile, say via a QR code, using the following protocol: linkedin://profile/{id} where id = your personal ID not a company ID. This is promising news and I’m glad LinkedIn decided to use a similar convention as Facebook for allowing deep mobile links. Thanks again!

  2. This is the first time I see Pinterest url scheme that is not “pintint12″.
    I tried it and it does open the App. But what are the parameters it uses? How do I point to a specific board or user?
    Didn’t find any information on google.

    • Brian

      Thanks for the comment Yariv. Glad you find it useful! Pinterest has one of the more intuitive and better designed URL schemes around. Basically you can append the mobile web page URL pathway to the pinterest:// url scheme and the deep link just works (in most cases).

      To deep link a specific pin, the URL scheme to use is pinterest://pin/{id]/ For example, pinterest://pin/148759593912957064/ links to a pin on my board.

      To deep link to a user, it’s pinterest://user/{handle}/ For example, pinterest://user/bsklais deep links to my profile.

      Pinterest does not seem to support deep-linking into a user board. You’ll see that trying pinterest://user/{board-name} or even just pinterest://{board-name} generate app errors.

      Good luck!

  3. Daniel

    Can you share how you created the shortened URL for Facebook’s App URL Scheme?
    I want to create a link where I can direct users from an Android application to our Facebook page.


  4. Where did you find documentation on Groupons url scheme? I cant find ANYTHING about it on google or in the groupon api docs

  5. How to open reviews page directly in Yelp?

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