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Top 10 Apps with Free Deep Link and QR Code Support for Marketers in 2022

February 15, 2022 | | 32 Comments

One of the best kept secrets in mobile marketing is that all of the popular social media apps use well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling … Read More

5 App Deep Linking Myths

September 6, 2019 |

The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More

Should Your Multi-Channel Marketing Links Open Your Mobile App or Mobile Website? Let Your Customers Decide via Branded Choice Pages

June 17, 2016 |

Last February, Criteo released their Q4 2015 State of Mobile Commerce Report which analyzed over 1.5 Billion online transactions on mobile devices. One of the most important takeaways from the paper was that mobile apps converted at a higher rate than … Read More