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URL Schemes

Top 10 Apps with Free Deep Link Support for Mobile Marketers in 2021

July 30, 2021 | | 32 Comments

One of the best kept secrets in mobile marketing is that the most popular social media apps have well-defined URL address “schemes” for key pages inside the mobile apps. These app URL schemes are typically defined for enabling app-to-app … Read More

Retailers Step Up URL Scheme Implementation as Facebook Launches App Remarketing

October 13, 2016 |

For those new to the term, URL schemes enable a link to open a page deep within a mobile app. In addition, they enable a link to trigger a feature in the mobile device such as the camera. About two years ago we did … Read More

App Deep Linking: Making Web Links That Adapt to Mobile Apps

January 21, 2015 | | 3 Comments

Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.

One … Read More

Deep-Linking into Facebook “Pages” on Android… #ForTheLike

May 1, 2014 | | 8 Comments

Today we’re releasing improved URLgenius support for deep-linking Android users into Facebook “Pages” inside the Facebook app.

In our initial release, we enabled basic deep-linking into Pages within the Facebook app via a single URL scheme served to both … Read More

Google’s New iOS Maps App and URL Scheme

December 13, 2012 | | 2 Comments

Google launched the long-awaited, revamped Google Maps App for iPhone/iOS users left wandering, aimlessly (and suffering withdrawal) since iOS6 was released this fall. Yay Google!

Besides restoring iOS users with access to Google’s much more reliable map results, the rebuilt Maps app is … Read More

How To Create QR Codes With Optimal URL Strategies In Mind

September 26, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut … Read More