Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone and tablet users to a mobile website without consideration for the app which may be installed on the user’s device. This leads to lost engagement and revenue especially among loyal app users.
Mobile deep linking can mean linking from one mobile app to another but typically it means linking to an app from a Web browser. The URLgenius platform supports deep linking from any browser-based marketing tactic to any app on iOS or Android. URLgenius makes it incredibly easy to create and scale deep links to tens of millions of product pages. Every marketing channel can now easily help drive app downloads and engagement.
For any URLgenius link, you can enable\disable routing to your mobile app for iOS and\or Android at anytime. Try these auto-open and choice-page examples yourself from a mobile device and learn more about URLgenius in these FAQs. Contact us to test your app with URLgenius – it’s free!
| Advertiser | Typical Web URL | URLgenius link set to auto-open app | URLgenius link set to display choice page |
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http://www.amazon.com/Tools-and-Home-Improvement/b/ref=nav_shopall_hi2?ie=UTF8&node=228013 | http://amazon.urlgeni.us/amazon/auto-open-category
Auto-open link settings: |
http://urlgeni.us/amazon/category-choice-page
Choice-page link settings: |
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https://www.etsy.com/ | http://urlgeni.us/etsy/auto-open
Auto-open link settings: |
http://urlgeni.us/etsy/choice-page
Choice-page link settings: |
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http://www.express.com | http://urlgeni.us/express/auto-open
Auto-open link settings: |
http://urlgeni.us/express/choice-page
Choice-page link settings: |
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http:/www.footlocker.com | http://footlocker.urlgeni.us/gsbR
Auto-open link settings: |
http://urlgeni.us/Ckk7
Choice-page link settings: |
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http://www.gamestop.com | http://urlgeni.us/OPOr
Auto-open link settings: |
http://urlgeni.us/4Q07
Choice-page link settings: |
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http://www.homedepot.com/b/Electrical-Light-Bulbs/N-5yc1vZbmbu | http://urlgeni.us/homedepot/9RAZ
Auto-open link settings: |
http://urlgeni.us/homedepot/i6zQ
Choice-page link settings: |
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http://www.jcpenney.com/for-the-home/furniture/cat.jump?id=cat100240019&deptId=dept20000011 | http://urlgeni.us/jcpenney/Rkof
Auto-open link settings: |
http://urlgeni.us/jcpenney/1u1c
Choice-page link settings: |
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http://www.hsn.com/shop/beauty-tools-and-accessories/bs0069 | http://urlgeni.us/hsn/vQuf
Auto-open link settings: |
http://urlgeni.us/hsn/xDNM
Choice-page link settings: |
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http:///www.kohls.com | http://urlgeni.us/kohls/auto-open
Auto-open link settings: |
http://urlgeni.us/kohls/choice-page
Choice-page link settings: |
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http://www.net-a-porter.com | http://urlgeni.us/nap/auto-open
Auto-open link settings: |
http://urlgeni.us/nap/choice-page
Choice-page link settings: |
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http://www.nordstrom.com | http://urlgeni.us/nordstrom/auto-open
Auto-open link settings: |
http://urlgeni.us/nordstrom/choice-page
Choice-page link settings: |
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http://www.overstock.com/Home-Garden/Furniture/32/dept.html | http://urlgeni.us/overstock/7ep9
Auto-open link settings: |
http://urlgeni.us/overstock/8MLg
Choice-page link settings: |
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http://www.renttherunway.com | http://urlgeni.us/rtr/auto-open
Auto-open link settings: |
http://urlgeni.us/rtr/choice-page
Choice-page link settings: |
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http://www.samsclub.com | http://urlgeni.us/samsclub/auto-open
Auto-open link settings: |
http://urlgeni.us/samsclub/choice-page
Choice-page link settings: |
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http://www.sephora.com/hair-products | http://urlgeni.us/sephora/_0_u
Auto-open llink settings: |
http://urlgeni.us/sephora/hMw6
Choice-page link settings: |
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http://www.staples.com/HP-950XL-951-Color-Ink-Cartridges-C-M-Y-Combo-Pack-C2P01FN-/product_108230 | http://urlgeni.us/staples/26rS
Auto-open link settings: |
http://staples.urlgeni.us/staples/jxf5
Choice-page link settings: |
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http://www.starbucks.com | http://urlgeni.us/starbucks/auto-open
Auto-open link settings: |
http://urlgeni.us/starbucks/choice-page
Choice-page link settings: |
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http://www.tillys.com | http://urlgeni.us/3i65
Auto-open link settings: |
http://urlgeni.us/RRPq
Choice-page link behavior: |
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http://www.ulta.com | http://urlgeni.us/ulta/auto-open
Auto-open link settings: |
http://urlgeni.us/ulta/choice-page
Choice-page link settings: |
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http://www.walmart.com/ip/Centrum-Adults-Multivitamin-Multimineral-Supplement-Tablets-130-count/31956101 | http://urlgeni.us/walmart/rd5Y
Auto-open link settings: |
http://walmart.urlgeni.us/walmart/y9qA
Choice-page link settings: |
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http://www.yoox.com | http://urlgeni.us/yoox/auto-open
Auto-open link settings: |
http://urlgeni.us/yoox/choice-page
Choice-page link settings: |
Partial Listing. Contact us to have your mobile app added to the URLgenius platform. There is no charge to test URLgenius deep linking to your mobile app for iOS or Android from any marketing channel.
Mobile app shoppers are known to spend more time and more money compared to mobile website users. So why do retailers continuously send traffic from multi-channel campaigns to mobile websites while not even checking for the app first?
The simple reason is that the technology needed to detect and link to a mobile app simply didn’t exist. Now with URLgenius, any link for any marketing channel can be updated so it can detect and open a mobile app or a mobile website. You can even setup the link to let your consumers choose between app and web.
URLgenius links can be used in any marketing channel including display advertising, search marketing, email, and social marketing or even as a TV call-to-action. There are no SDKs or APIs to install, making it easy to do a proof of concept at no charge.
To learn more check out the URLgenius FAQs and contact us if you would like to have your app supported in the URLgenius platform or if you would like to setup a proof of concept at no charge. We can typically help you setup test links within minutes!
Categories
Apple Universal Links, Deep Linking, Mobilize Blog, Omnichannel
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