Most global brands automatically route international traffic to local websites by detecting various signals from the device. This automatic detection and redirect typically occurs without the visitor having to select choose their location each time they visit the site. … Read More
Apple’s roll-out of iOS 11 on September 19, 2017 unleashed a number of important changes and upgrades to the iOS consumer experience – creating opportunities and risks for mobile marketers looking to reach and engage app users.
The website Military.com was launched in 1999 to revolutionize the way the 30 million Americans with military affinity stay connected and informed. Today, it is the largest online military and veteran membership organization — 10 million members strong.
Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More
Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More
Online retailers and other companies with both mobile apps and mobile websites are navigating a tricky marketing landscape when it comes to optimizing the user experience. Although mobile websites have evolved significantly in the past several years, more brands and … Read More
Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More
Deep linking to mobile apps has become a hot topic for retailers leading up to the holiday season as consumer behavior continues to evolve toward mobile devices. We’ve all seen the studies – consumers are using mobile devices now more … Read More