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mobile deep linking

URLgenius: A Cloud-Based Enterprise Approach to Deep Linking Optimization

August 4, 2016 |

Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More

Google Instant Apps and the Evolution of Mobile App Deep Linking for Retailers

May 19, 2016 |

Retailers are on the front lines when it comes to changing consumer behavior. Capitalizing on the incredible rise of the mobile app ecosystem has allowed today’s ecommerce leaders to target their best customers more effectively with new mobile shopping experiences.

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New URLgenius Deep Linking Feature: Creating Custom Paths

May 18, 2016 |

Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More

New URLgenius Report: “Activity” by Custom Date Range

May 16, 2016 |

Over the past few months we have been working with some premier global advertising agencies around the world who are scaling up their use of the URLgenius deep linking platform.. We have been listening to their feedback and adding new … Read More

URLgenius: Deferred Deep Linking and App Download Intent

February 15, 2016 | | 1 Comment

Online retailers and other companies with both mobile apps and mobile websites are navigating a tricky marketing landscape when it comes to optimizing the user experience. Although mobile websites have evolved significantly in the past several years, more brands and … Read More

Mobile Deep Linking Examples Among the Internet Retailer 500

February 2, 2016 | | 1 Comment

Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More

Few E-Commerce 100 Retailers Support Mobile Deep linking in Advance of the Holidays

November 16, 2015 |

Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More

Deep Linking | 2015 Holiday Research Invitation

October 28, 2015 |

To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.

We’re inviting select advertisers (or agencies) to participate and in return … Read More

Reboot Your Display Advertising: Deep Link to Your Mobile App

August 5, 2015 |

Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.

What’s even more striking, however, is the split between desktop and mobile … Read More