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Apple Universal Links

5 App Deep Linking Myths

September 6, 2019 |

The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. This capability is important for marketers and advertisers because user experience is … Read More

Why Doesn’t App Deep Linking Always Work?

August 22, 2019 |

App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn’t. Deep linking doesn’t have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.Read More

Mobile Deep Linking Examples Among the Internet Retailer 500

February 2, 2016 | | 1 Comment

Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More

IR Mobile 500 Retailers Slow to Adopt Deep Linking Capabilities

September 23, 2015 |

App deep linking has been getting a lot of press coverage this year. As consumers spend more time on mobile devices and within their favorite apps, publishers, brands and agencies are scrambling to find ways to drive engagement and mobile … Read More

Deep-Linking into Facebook “Pages” on Android… #ForTheLike

May 1, 2014 | | 8 Comments

Today we’re releasing improved URLgenius support for deep-linking Android users into Facebook “Pages” inside the Facebook app.

In our initial release, we enabled basic deep-linking into Pages within the Facebook app via a single URL scheme served to both … Read More