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February 2, 2016

Mobile Deep Linking Examples Among the Internet Retailer 500

Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone and tablet users to a mobile website without consideration for the app which may be installed on the user’s device. This leads to lost engagement and revenue especially among loyal app users.

Mobile deep linking can mean linking from one mobile app to another but typically it means linking to an app from a Web browser. The URLgenius platform supports deep linking from any browser-based marketing tactic to any app on iOS or Android. URLgenius makes it incredibly easy to create and scale deep links to tens of millions of product pages. Every marketing channel can now easily help drive app downloads and engagement.

For any URLgenius link, you can enable\disable routing to your mobile app for iOS and\or Android at anytime. Try these auto-open and choice-page examples yourself from a mobile device and learn more about URLgenius in these FAQs. Contact us to test your app with URLgenius – it’s free!

Advertiser Typical Web URL URLgenius link set to auto-open app URLgenius link set to display choice page
 Deep linking to the Amazon Shopping Mobile App. http://www.amazon.com/Tools-and-Home-Improvement/b/ref=nav_shopall_hi2?ie=UTF8&node=228013 http://amazon.urlgeni.us/amazon/auto-open-category

Auto-open link settings:
iOS ==> iOS app
Android ==> Android App

http://urlgeni.us/amazon/category-choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Android App

 Etsy mobile deep linking with URLgenius https://www.etsy.com/ http://urlgeni.us/etsy/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Android App

http://urlgeni.us/etsy/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Android App

Deep linking to retail apps: Express http://www.express.com http://urlgeni.us/express/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile Website

http://urlgeni.us/express/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile Website

 Deep linking to the Foot Locker Mobile App http:/www.footlocker.com http://footlocker.urlgeni.us/gsbR

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile Website

http://urlgeni.us/Ckk7

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile Website

Deep linking to the GameStop mobile app. http://www.gamestop.com http://urlgeni.us/OPOr

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile Website

http://urlgeni.us/4Q07

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile Website

Deep linking to the home depot mobile app http://www.homedepot.com/b/Electrical-Light-Bulbs/N-5yc1vZbmbu  http://urlgeni.us/homedepot/9RAZ

Auto-open link settings:
iOS ==> iOS app
Android ==> Android app

http://urlgeni.us/homedepot/i6zQ

Choice-page link settings:
iOS ==> iOS app
Android ==> Android app

Deep linking to the JCPenney Mobile App. http://www.jcpenney.com/for-the-home/furniture/cat.jump?id=cat100240019&deptId=dept20000011 http://urlgeni.us/jcpenney/Rkof

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile Website

http://urlgeni.us/jcpenney/1u1c

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile Website

Deep linking to the HSN mobile app. http://www.hsn.com/shop/beauty-tools-and-accessories/bs0069 http://urlgeni.us/hsn/vQuf

Auto-open link settings:
iOS ==> iOS app
Android ==> Android app

http://urlgeni.us/hsn/xDNM

Choice-page link settings:
iOS ==> iOS app
Android ==> Android app

Deep linking to the Kohl's mobile app. http:///www.kohls.com http://urlgeni.us/kohls/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/kohls/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

 Deep linking to the Net-A-Porter mobile app.  http://www.net-a-porter.com http://urlgeni.us/nap/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/nap/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

Deep linking to the Nordstrom mobile app. http://www.nordstrom.com http://urlgeni.us/nordstrom/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/nordstrom/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

Deep linking to the Overstock mobile app. http://www.overstock.com/Home-Garden/Furniture/32/dept.html http://urlgeni.us/overstock/7ep9

Auto-open link settings:
iOS ==> iOS app
Android ==> Android app

http://urlgeni.us/overstock/8MLg

Choice-page link settings:
iOS ==> iOS app
Android ==> Android app

Deep linking to the Rent The Runway mobile app.  http://www.renttherunway.com http://urlgeni.us/rtr/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/rtr/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

Deep linking to the Sam's Club mobile app. http://www.samsclub.com http://urlgeni.us/samsclub/auto-open

Auto-open link settings:
iOS ==> Mobile website
Android ==> Android app

http://urlgeni.us/samsclub/choice-page

Choice-page link settings:
iiOS ==> Mobile website
Android ==> Android app

Deep linking to the Sephora mobile app. http://www.sephora.com/hair-products http://urlgeni.us/sephora/_0_u

Auto-open llink settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/sephora/hMw6

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

Deep linking to the Staples mobile app. http://www.staples.com/HP-950XL-951-Color-Ink-Cartridges-C-M-Y-Combo-Pack-C2P01FN-/product_108230 http://urlgeni.us/staples/26rS

Auto-open link settings:
iOS ==> iOS app
Android ==> Android app

http://staples.urlgeni.us/staples/jxf5

Choice-page link settings:
iOS ==> iOS app
Android ==> Android app

Deep linking to the Starbucks mobile app. http://www.starbucks.com http://urlgeni.us/starbucks/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/starbucks/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

Deep linking to Tilly's mobile app. http://www.tillys.com http://urlgeni.us/3i65

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/RRPq

Choice-page link behavior:
iOS ==> iOS app
Android ==> Mobile website

Deep linking to the Ulta Mobile App for iOS. http://www.ulta.com http://urlgeni.us/ulta/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Android app

http://urlgeni.us/ulta/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Android app

Deep linking to the Walmart mobile app. http://www.walmart.com/ip/Centrum-Adults-Multivitamin-Multimineral-Supplement-Tablets-130-count/31956101 http://urlgeni.us/walmart/rd5Y

Auto-open link settings:
iOS ==> iOS app
Android ==> Android app

http://walmart.urlgeni.us/walmart/y9qA

Choice-page link settings:
iOS ==> iOS app
Android ==> Android app

Deep linking to the YOOX mobile app. http://www.yoox.com http://urlgeni.us/yoox/auto-open

Auto-open link settings:
iOS ==> iOS app
Android ==> Mobile website

http://urlgeni.us/yoox/choice-page

Choice-page link settings:
iOS ==> iOS app
Android ==> Mobile website

Partial Listing. Contact us to have your mobile app added to the URLgenius platform.  There is no charge to test URLgenius deep linking to your mobile app for iOS or Android from any marketing channel. 

Mobile app shoppers are known to spend more time and more money compared to mobile website users. So why do retailers continuously send traffic from multi-channel campaigns to mobile websites while not even checking for the app first?

The simple reason is that the technology needed to detect and link to a mobile app simply didn’t exist. Now with URLgenius, any link for any marketing channel can be updated so it can detect and open a mobile app or a mobile website.  You can even setup the link to let your consumers choose between app and web.

URLgenius links can be used in any marketing channel including display advertising, search marketing, email, and social marketing or even as a TV call-to-action. There are no SDKs or APIs to install, making it easy to do a proof of concept at no charge.

To learn more check out the URLgenius FAQs and contact us if you would like to have your app supported in the URLgenius platform or if you would like to setup a proof of concept at no charge. We can typically help you setup test links within minutes!

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